Latest Articles

Designing an Effective Online Learning Program: WHO are you teaching and HOW do they learn?

Technology is having a huge impact on education. More than 90% of all colleges now offer some online programs with schools as prestigious as Harvard joining their ranks (Rudestam, K. E. & Schoenholtz-Read, J. 2010). The exponential growth in online learning has been fueled by many factors including rising transportation costs, advances in learning technologies […]

Harvard Tries Teaching the Language of Business with Technology

In his recent article on Forbes.com, branding guru, Marty Neumeier lays out how Harvard is attempting to handle the threat of online disruption. He plainly asks “what’s keeping new distance-learning companies such as Coursera and edX from repositioning Harvard as an overpriced dinosaur (Neumeier, M., 2014)?” This is a question that needs to be asked […]

The Importance of Play and Online Education: ‘Nothing lights up the brain like play’

According to Stuart Brown, ‘nothing lights up the brain like play.” In his Ted Talk, Brown argues that play is essential to proper brain development and has a biological place in our lives similar to sleep and dreams. He cites research on rats and other animals that prove play builds skills that help with survival. […]

Learning and Technology: It’s time to change course

Technology is changing how we learn and we need to change how we teach. There have been several studies that have confirmed predictions that students who have grown up with digital media will learn differently and demand a more engaging form of education (Rudestam, K.E., & Schoenholtz-Read, J., 2010). One study concludes that Generation Y […]

Media Psychology: What IS engagement?

What is engagement? Despite the fact that I work with clients everyday to track ENGAGEMENT metrics, I haven’t taken the time to reflect on a working definition. There appears to be two distinct camps approaching this question; 1) psychologists and 2) marketing professionals and academics. As a disclaimer, I have worked for almost a decade […]

Portland Female Executives Soak Up Social Media SUPER Hero Status

Many thanks to all the GREAT women who attended my #SocialSuperHero presentation ‘Be a Social Media Super Hero’ last night in downtown Portland. I was THRILLED to partner with Portland Female Executives and help empower women to effectively use social media to achieve their goals. The presentation outlined components from my newly created online course, […]

Transmedia Storytelling Case Study: The Power Inside

‘The Power Inside’ is the third social film in a series created by Pereria & O’Dell for Toshiba and Intel. The series, which launched in 2011 with the film ‘Inside’, has been proclaimed as ‘groundbreaking’ by Fast Company and won multiple awards. This third installment launched August 15, 2013 with a six episode web series […]

Be a Social Media Super Hero in 2014

by Lisa Peyton, originally published on socialfresh.com Managing your social media communications can be a daunting task. Almost daily I receive an invite to join a NEW social media platform. My inbox is cluttered with updates from Facebook, Twitter, Linkedin and other online communities with news about colleagues, friends and family. If I were to […]