Digital Marketing Strategist, Writer, Teacher, Consultant
Diving into digital marketing during its nascent stage, Lisa Peyton is today among the leaders in the field, particularly so in the Pacific Northwest. Based in Portland, Ore., she serves as an adjunct professor of Digital Marketing Strategy at Portland State University.
Her hands-on experience includes implementing successful digital strategies for Smarsh Inc., Intel, Planar, KinderCare, Power Rangers and Paul Frank. The quality and breadth of her work has been recognized with several SoMe social media awards.
As a pioneer in the social media industry, Lisa has been both guided by the industry’s evolution and had a hand in directing it, capitalizing on the power of social media to increase her clients’ online visibility and overall marketing efforts. She has honed her skills to specialize in comprehensive digital strategies, to include social media strategy and development, brand storytelling, audience engagement and education. She regularly contributes to national publications such as Social Media Examiner and Social Fresh and presents around the country.
Combining a measure of lightheartedness with her social media mastery, Lisa has tweeted as Mad Men character Bobbie Barrett. Her tweeting as the acclaimed AMC show’s notorious vixen garnered national attention and a SAMMY Award nomination.
Web Resume: http://www.lisapeyton.com
Second Life: Avarie Parker