Latest Articles

The Peyton Enhanced Reality Immersion Grid

Mapped Business Applications (Featured in Blue on the grid) Lowes Holoroom Virtual Room/VisualCommerce experience Daqri Industrial Smart Helmet AltspaceVR Second Life SL2  High Fidelity Disney’s Tomorrowland experience Wild – The Experience Virtual Cricket, Happy Finish Honeywell VR Experience, Happy Finish

Transmedia Storytelling Case Study: The Power Inside

‘The Power Inside’ is the third social film in a series created by Pereria & O’Dell for Toshiba and Intel. The series, which launched in 2011 with the film ‘Inside’, has been proclaimed as ‘groundbreaking’ by Fast Company and won multiple awards. This third installment launched August 15, 2013 with a six episode web series […]

Social Media Case Study: Paul Frank

In January 2011, international lifestyle brand Paul Frank hired Lisa Peyton and Bonfire to manage its community and bolster its U.S. fan base. Through strategic content development and partnerships with compatible brands, Bonfire increased Facebook fans by 42% and Twitter followers almost 23,000%. This growth placed Paul Frank in a position more reflective of its […]

2010 Facebook Case Study: Power Rangers Samurai Flex Facebook Fierceness

  Brand: Power Rangers Samurai Social Media Marketing Team: Rob Hughes, Lisa Peyton, Ryan Lewis, William Crane, Mitch Daugherty Campaign Length: 3 months Results: Facebook ‘likes’ increased by 200,000 and Facebook interactions grew to almost 2,000 per day! Social Media Award Finalist: SoMe’s 2011 The Team   The Goal – Saving the world from TOTAL […]

Social Media Case Study: The Local Restaurant That Could

Company: West Cafe Social Media Marketing Team: Lisa Peyton Campaign Length: Six months, September 2008 – March 2009 Result: Up to a 34% Increase in Overall Restaurant Sales SoMe Award Finalist 2009 The Challenge The economic recession hit Portland small business owners hard in late summer and early autumn of 2008. Those offering “luxury” products […]

Social Media Award Winning Campaign: Mio Gelato

Company: Mio Gelato Social Media Marketing Team: Lisa Peyton/Ryan Lewis Campaign Length: 3 months Result: Up to a 44% increase in sales at various locations SoMe Award ‘Peoples Choice’ Winner 2010 The Challenge Mio Gelato is a locally-owned cafe with 4 locations around the Portland metro area. Best known for it’s frozen gelato, Mio’s owner […]

Social Media Case Study: Lightspeed Systems

Company: Lightspeed Systems Social Media Marketing Team: Lisa Peyton, Danielle Lee, Amy Bennett, Illeana Rowe Campaign Length: 9 months The Challenge Lightspeed Systems develops comprehensive network security and management solutions for the education market. The primary challenge was to build and promote social media platforms that connected with their hard to reach, target audience and […]