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Power couple: Mixed reality will help businesses cash in on both AR and VR

By Lisa Peyton, , originally published on Historically, VR and AR have been seen as two separate technologies both having unique case uses. VR has been embraced by gaming enthusiasts as a way to make their gameplay more immersive and relies on a display that is worn over the eyes, tricking the mind into […]

Peyton’s Immersion Grid: A model to compare immersive media experiences

What causes immersion? As the digital revolution rages on, technology has been both blamed and lauded for capturing more and more of our attention. We have been given the tools to tell stories in new and exciting ways, access to data that has never been available before and the ability to connect to a fully […]

The Peyton Enhanced Reality Immersion Grid

Mapped Business Applications (Featured in Blue on the grid) Lowes Holoroom Virtual Room/VisualCommerce experience Daqri Industrial Smart Helmet AltspaceVR Second Life SL2  High Fidelity Disney’s Tomorrowland experience Wild – The Experience Virtual Cricket, Happy Finish Honeywell VR Experience, Happy Finish