Latest Articles

User Generated Content and #VR: A VIRTUAL world experiment in Second Life

In the final chapters of his book, Convergence Culture, Jenkins (2006) outlines the characteristics of a paradigm shift to a ‘participatory culture’. He cites many examples of the tensions that are arising between the old mass media and the new media revolution. The digital tools that have allowed the average consumer to find a voice […]

Lectures May Be Dead But Do We Still Need Teachers?

  Technology has DISRUPTED education, to use a popular phrase from the valley. Most traditional institutions are clinging to their linen cardstock degree certificates fearful that a shift to online learning will render them worthless. The paradigm shift underway due to the marriage between technology and education has many innovative thinkers questioning the need for […]

Harvard Tries Teaching the Language of Business with Technology

In his recent article on Forbes.com, branding guru, Marty Neumeier lays out how Harvard is attempting to handle the threat of online disruption. He plainly asks “what’s keeping new distance-learning companies such as Coursera and edX from repositioning Harvard as an overpriced dinosaur (Neumeier, M., 2014)?” This is a question that needs to be asked […]

Media Psychology: What IS engagement?

What is engagement? Despite the fact that I work with clients everyday to track ENGAGEMENT metrics, I haven’t taken the time to reflect on a working definition. There appears to be two distinct camps approaching this question; 1) psychologists and 2) marketing professionals and academics. As a disclaimer, I have worked for almost a decade […]

Engagement and Learning Styles: SuperHero strategies to engage both online and off

Today’s teachers are finding it increasingly challenging to engage students. Considering the unique learning styles of our students and catering teaching techniques to support these styles can improve student performance (Dunn, R., Beaudry, J.S. & Klavas, A., 2002) and increase student engagement. Research indicates that learning styles are the result of many influences including biological, […]

Chipotle #Scarecrow Campaign: Advertising or narrative and WHY it worked

[gplusbutton] by Lisa Peyton ‘Chipotle’s latest marketing campaign has gone viral’ reads the headline of one of the many articles buzzing about this 3 minute video simply called ‘The Scarecrow’. Since first hearing about the video over a week ago in a newsletter I subscribe to, I have been bombarded with references to the campaign […]

Data, Technology and the Psychology of Social Behaviors: How Obama 'socialized' politics

by Lisa Peyton WHY was Obama’s campaign SO effective? I recently ran across two quotes that answer that question and have much broader implications for the future of digital media.  The first was from Pamela Rutledge, in her article ‘How Obama Won the Social Media Battle in the 2012 Presidential campaign’. She summed it up […]