Latest Articles

Data, Technology and the Psychology of Social Behaviors: How Obama 'socialized' politics

by Lisa Peyton WHY was Obama’s campaign SO effective? I recently ran across two quotes that answer that question and have much broader implications for the future of digital media.  The first was from Pamela Rutledge, in her article ‘How Obama Won the Social Media Battle in the 2012 Presidential campaign’. She summed it up […]

Social Self: Self-presentation in the era of the Internet

Online environments have thrown a new light on self-identity and the degree with which we can control impressions other people form. Impression management or self-presentation refers to the process of influencing the impressions an audience forms about oneself (Joinson, A., McKenna, K.Y.A., Postmes, T., 2007). Internet relations have several differentiating factors that impact self-presentation, they […]

Nike Just Gets It

[gplusbutton] by Lisa Peyton The lights are dimming as Nike’s VP of Digital Sport, Stefan Olander, takes the stage to introduce the 10 companies chosen for the Nike+ Accelerator Program. The large auditorium on the Nike campus in Beaverton, Ore., is packed to the brim with avid techies, bloggers and social-media buffs eager to get […]