Latest Articles

Power2 LeaderLab: Building Your Executive Presence Online

I was recently asked to present at Power2 Leaderlab’s Happy Hour of Power in Portland, OR. The group wanted information on how to extend their leadership qualities online and use social media to expand their network. Here’s my presentation, enjoy! About Power2 LeaderLab Power2 LeaderLab brings together women leaders who are committed to being their […]

Portland Female Executives Soak Up Social Media SUPER Hero Status

Many thanks to all the GREAT women who attended my #SocialSuperHero presentation ‘Be a Social Media Super Hero’ last night in downtown Portland. I was THRILLED to partner with Portland Female Executives and help empower women to effectively use social media to achieve their goals. The presentation outlined components from my newly created online course, […]

Be a Social Media Super Hero in 2014

by Lisa Peyton, originally published on Managing your social media communications can be a daunting task. Almost daily I receive an invite to join a NEW social media platform. My inbox is cluttered with updates from Facebook, Twitter, Linkedin and other online communities with news about colleagues, friends and family. If I were to […]

Stop Flying Blind, 2013 Social Media Planning Spreadsheet

by Lisa Peyton, originally published on Social media is big. It is unwieldy. And it grows thicker and more complicated with each day. Fear not. With some simple planning, self-reflection and research, you can harness the ‘beast’ that has become social media. Whether you are totally new to technology and the online space or […]

Nike Just Gets It

[gplusbutton] by Lisa Peyton The lights are dimming as Nike’s VP of Digital Sport, Stefan Olander, takes the stage to introduce the 10 companies chosen for the Nike+ Accelerator Program. The large auditorium on the Nike campus in Beaverton, Ore., is packed to the brim with avid techies, bloggers and social-media buffs eager to get […]

#tmmTV VIDEO: How many digital strategists does it take to play Hardball?

If you know me well, you know that I’m a HUGE fan of Chris Matthews and his talk show Hardball. He served as the inspiration for my first attempt at hosting a spirited panel for the digital marketing and social media industry. #tmmTV will be a recurring Google+ Hang Out On Air series broadcasting Thursdays […]

Join Me at Innotech and the 5th Annual SoMe Social Media Awards

This year’s SoMe Awards are BIGGER than ever and the campaigns that have topped the social media charts have been REVEALED! All of the finalists are listed below,  I  congratulate all of the nominees! The WINNERS will be announced at the gala event on May 16th. I can hardly wait! The annual Portland event has […]