Latest Articles

5 Top Google+ Tools and Apps for Marketing Pros

by Lisa Peyton, originally published on Are you looking for Google+ apps and resources to enhance your marketing? This article reveals five categories of tools and apps you can employ to greatly enhance your Google+ experience. Check this out: Thirty-six percent of brands on Google+ have seen a 100% increase in circle size in […]

Social Media Case Study: Paul Frank

In January 2011, international lifestyle brand Paul Frank hired Lisa Peyton and Bonfire to manage its community and bolster its U.S. fan base. Through strategic content development and partnerships with compatible brands, Bonfire increased Facebook fans by 42% and Twitter followers almost 23,000%. This growth placed Paul Frank in a position more reflective of its […]

Facebook Goes 'Back to School': Top Facebook Pages for Education Industry

The education industry is engaging in an interesting debate between those who champion social media as a tool for students to take learning to a new level and those who attempt to keep it out of the classroom altogether. Many feel there’s no place for Facebook and Twitter in the classroom and the industry has […]

Let's Make A Deal: A Comparison Guide for Creating Location-Based Offers

by Lisa Peyton, VP Bonfire Social Media Deals. They are everywhere these days. With our economy in a serious recession, consumers are laser-focused on getting the most for their money and EVERYONE loves a great deal. With the advent of location-based applications like Foursquare and Facebook Places, deals are becoming more relevant than ever before. […]

8 Facebook Competitive Analysis Tools, An Epic Guide

A Facebook business page has become an essential component for most digital marketing campaigns. But what do you know about your competitors on Facebook? Perhaps you have scanned their page, taken notice of how many fans they have or even ‘liked’ their page so you could be updated on their status. The information available on […]

Social Studies 101: Get schooled on getting help with social media

My company recently conducted a survey and there was one stat that really stood out. A whopping 94% of businesses surveyed felt that adding social media to the marketing mix would help meet overall business objectives. That was expected since social media has become THE marketing buzz word over the last few years. The shocking […]

'Launch' Author Michael Stelzner Teaches Businesses to Grow by Being Generous

In his latest book, ‘Launch: How to Quickly Propel Your Business Beyond the Competition’, Michael Stelzner dismisses traditional marketing messages and triumphs giving the gift of great content. He believes people and prospects want valuable insight, access to great people and recognition before they want products and services. Therefore, building trust with your potential customer […]