Latest Articles

Transmedia Storytelling Case Study: The Power Inside

‘The Power Inside’ is the third social film in a series created by Pereria & O’Dell for Toshiba and Intel. The series, which launched in 2011 with the film ‘Inside’, has been proclaimed as ‘groundbreaking’ by Fast Company and won multiple awards. This third installment launched August 15, 2013 with a six episode web series […]

Media Psychology: What IS engagement?

What is engagement? Despite the fact that I work with clients everyday to track ENGAGEMENT metrics, I haven’t taken the time to reflect on a working definition. There appears to be two distinct camps approaching this question; 1) psychologists and 2) marketing professionals and academics. As a disclaimer, I have worked for almost a decade […]