Resume

Lisa Peyton
503-226-4758 |  lisa.peyton@gmail.com | lisapeyton.com

Skills

Brand Storytelling and Advertising

Digital Marketing Strategy

Social Media Strategy

Media and Influencer Relations

Paid Media Campaign Strategy

Immersive Media Development & Strategy

 

 

Branded Content Creation

Content Marketing Strategy

Digital Content Publishing and Editing

Digital Video Production

Long-form Editorial Creation/Writing

 

Experience

Adjunct Professor, Strategic Communication Master’s Program, University of Oregon School of Journalism and Communication

September 2019 – Present, Portland OR

Developed curriculum and taught online and in-person classes at the George S. Turnbull Center in Portland. Courses included:

·        Introduction to Marketing Strategy

·        Brand Strategy

Global Leadership and Immersive Media Content Strategist, Intel Corporation

September 2018 – Present, Portland OR

Content strategist responsible for driving engaging digital and social content to help support global campaigns for the Datacenter Group.

Services and skills include:

·        Building storyline and narrative supporting marketing objectives

·        Build strategic content plan to best meet objectives and KPI’s

·        Work with top customers and partners developing co-marketing initiatives and storytelling content

·        Deliver reporting on content performance

·        Direct agency partners on video, blog and social media content production

·        Identify innovative new ways to reach and influence target audience

·        Pitch stories to 3rd party publications

·        Build relationships with industry influencers, analysts and media outlets

Global Social Media Strategist, Intel Corporation

January 2016 – September 2018, Portland OR

Digital and social media strategist responsible for building engaging global B2B campaigns and creating content for Intel’s online audiences. Target audience communities include small business owners, enterprise IT decision makers and senior business decision makers. Services and skills include:

·        Delivering effective social media strategies to engage and mobilize online audiences

·        Develop digital content to educate and entertain target audiences

·        Concept and create serialized video content

·        Write long-form and short-form social posts

·        Explore using immersive media to better entertain and engage users

·        Manage large global project teams to deliver and execute social media campaigns

·        Effectively manage large, paid social media campaigns providing cost efficiencies and guidance on best practices

·        Develop global ‘point of view’ on emerging content platforms such as Twitch

Adjunct Professor, Portland State University

September 2010 – January 2017, Portland OR

Developed curriculum and taught online and in-person classes at the Center for Executive and Professional Education in Portland. Courses included:

·        Introduction to Digital Marketing Strategy

·        Integrated Digital Marketing Campaigns

·        Marketing for Craft Brewing

Branding and Marketing Strategist, Peyton Media Management

August 2009 – January 2016, Portland OR

Consultant and strategist working with technology clients such as Hewlett Packard, Intel Corporation and a variety of SMB’s and start-ups. Services and skills include:

·        Develop go-to market strategy

·        Brand creation and development

·        Digital marketing and social media strategy development

·        Content strategy and content creation

·        Audience persona development

·        Influencer/blogger targeting and engagement strategy

·        Brand story development

·        Customized on-site corporate training and workshops

·        National speaker presenting on social media and content strategy

·        Published writer and blogger for websites such as Venturebeat.com and Marketingland.com

Executive Editor and Founder, Thoroughly Modern Mentoring & Marketing (TMMPDX.COM)

January 2009 – 2014  TMMPDX.COM, Portland OR

Executive Editor and creator of TMMPDX, a non-profit marketing and mentoring community featuring industry resources, events, expert profiles, and interviews.

·           Developed national mentoring program matching recent graduates with industry experts.

·           Content Management – Recruited and managed national team of contributors, editors, and writers.

·           Branding and Content Strategy – Developed TMMPDX brand story, target user personas and mapped content to the needs of audience segments.

·           Publishing and Editing – Created and edited articles, podcasts, web series, and weekly columns.

·           Image Formatting and Design – Designed images and composites to accompany lead stories.

·        Social Media Marketing Strategy – Strategized social media campaigns that resulted in gaining over 5,000 organic Twitter followers within months of launch

Vice President, Bonfire Marketing

January 2010 – December 2011, Portland OR

Vice president of Bonfire Marketing, duties included:

·        Managing team and directing all operations

·        Building social media strategies for international clients including Paul Frank and Power Rangers

·        Strategizing content that connected with online audience

·        Creating multimedia assets that included videos, info graphics, blog posts, presentations, and podcasts.

·        Measuring and reporting on campaign performance

·        Hiring, educating and training a team of specialized social media marketers and content creators

·        Writing strategy documents, proposals and other deliverables provided to clients

Director of SEM Strategy and Client Services

January 2008 – March 2009  EngineWorks, Portland OR

Director of search engine marketing (SEM) strategy and client services department of Internet marketing agency.  Responsibilities and duties included:

·           Client Services – Worked directly with the client to manage expectations, create timeline for deliverables and report on campaign metrics.

·           Client Portfolio – Managed portfolio of digital marketing clients, monthly media spend totaling over $200K or $2.4 million annually.

·           Budget – Managed marketing budgets for all clients.

·           Team Manager – Provided training and efficient workflow processes for a team of account managers.

·           Build Campaign Strategy – Created comprehensive strategy documents for all new accounts.

·           Copywriting – Created ad copy variants and performed A/B copy testing to improve performance.

·           Keyword Research – Used various industry tools to refine, expand, and optimize target keyword selection.

 
 

Awards/ Education

·           Speaker at Cannes Lions 2019, Brand Innovators Round Table Series

·           Speaker at Augmented World Expo 2018 & 2019, Immersive Advertising and Marketing

·           Social Media Award Winner 2010 and 2011, SoMe Awards Portland

·           Sammy Award Finalist 2009, National Social Media Award Nomination

·           Member of the Association of National Advertisers’ (ANA)

·           Member of  Web Analytics Association (WAA)

Oregon Story Board, Portland OR

Summer 2017 – VR Content Creation Certificate. Course included:

·        Building content in Unity

·        Modeling and texture mapping in 3ds Max

·        Formatting content for multiple HMD’s – Oculus, Halolens and HTC Vive

Fielding Graduate University, Santa Barbara CA

Winter 2013 – Spring 2017, Master of Arts, Media Psychology.  Courses included:

·        Branding and Transmedia Storytelling

·        Immersive Media and Mobile Advocacy

·        Innovation, Learning and Online Education

·        Psychology of Audience Engagement

·        Social Media and Emerging Technologies

·        Foundations of Research

Portland State University, Portland OR

Fall 2002 – Winter 2003, Graduate/Extended Studies

·           Creative Writing and Storytelling

Virginia Commonwealth University, Richmond VA

Fall 1991 – Spring 1994, Bachelor of Fine Arts, BFA

·           Creative Writing

·           Theater Performance

·           Playwriting/Directing

George Mason University, Fairfax VA

Fall 1989 – Spring 1991, International Studies

·           Journalism

·           French language and literature

·           English literature

References are available upon request.