by Lisa Peyton, full-time faculty at the University of Oregon School of Journalism and Communication, AI marketing practitioner, and Forbes contributor I’m writing this from my sofa. There’s a spider outside my window who has spent the better part of an hour meticulously weaving her web, my dog is stretched out next to me, and…
by Lisa Peyton, full-time faculty at the University of Oregon School of Journalism and Communication, AI marketing practitioner, and Forbes contributor Let’s be honest: this is a bit of a sh*t show. And it’s just the latest one. Between the Manus-Meta split leaving people scrambling to move their workflows, and now Anthropic announcing it’ll watermark…
by Lisa Peyton, full-time faculty at the University of Oregon School of Journalism and Communication, AI marketing practitioner, and Forbes contributor The debate over “AI slop” is distracting marketers from the question that actually determines whether their content gets seen, cited, and shared. I was presenting at a virtual AI conference and one of the…
The leaderboard champion lost my bake-off. by Lisa Peyton, full-time faculty at the University of Oregon School of Journalism and Communication, AI marketing practitioner, and Forbes contributor Last Wednesday, I watched a virtual room of marketers build AI buyer personas live, using a custom Claude Skill I handed them at the start of my workshop….
by Lisa Peyton, full-time faculty at the University of Oregon School of Journalism and Communication, AI marketing practitioner, and Forbes contributor My morning started like any other: quick meditation, up and out to walk the pup, grab my standard breakfast, and hop online to check my daily AI news and models-for-marketers feeds in Slack. After…
by Lisa Peyton, full-time faculty at the University of Oregon School of Journalism and Communication, AI marketing practitioner, and Forbes contributor This week, my students presented their situational analyses for our campaigns client. Each group was asked to include an AI Disclosure and Transparency slide that provided information on how they used AI: which platforms,…
by Lisa Peyton, full-time faculty at the University of Oregon School of Journalism and Communication, AI marketing practitioner, and Forbes contributor Yesterday morning I did something I tell my students to do all the time. I ran the experiment instead of reading about it. I wrote one research prompt, handed it to two AI agents…
by Lisa Peyton, full-time faculty at the University of Oregon School of Journalism and Communication and a Forbes Communications Council member. OpenAI shipped its new flagship model today, and the sharpest analysis of launch week fits inside one X post. While the benchmark charts were still loading, AI practitioner Peter Gostev posted his hands-on comparison…
by Lisa Peyton, full-time faculty at the University of Oregon School of Journalism and Communication and a Forbes Communications Council member. Let’s talk about Claude, baby…let’s talk about you and me, let’s talk about all the things…I digress. Today we’re talking about Claude Skills and yes, in my mind they are about as good as…
by Lisa Peyton and her team of AI super heroes On the morning of June 12, two of Anthropic’s frontier models were available like any other day. By that evening they were gone. Not down for maintenance, not rate-limited. Gone, for a huge chunk of users, pulled by a US government export control directive that…
by Lisa Peyton and her team of AI superheroes This week Claude quietly dropped Fable 5, fabled to be its most powerful and intelligent model yet. Naturally, I put it to the test. The TL:DR. Fable IS smarter than the other models, and it’s better at most of my writing tasks. It also costs twice…
What content marketers need to know about Anthropic’s latest model Opus 4.8 by Lisa Peyton and her team of AI superheroes Last week Anthropic released Opus 4.8 just weeks after releasing Opus 4.7. I can barely keep up these days – I was JUST starting to get to know Opus 4.7. I have been using…