by Lisa Peyton and her team of AI superheroes Everyone has a tool, a tactic, or a framework right now for getting your content cited by AI. AICarma. DeepRanking. FoundInAI. llms.txt files. Schema markup. FAQ stuffing. The conversation about AEO and GEO has become a hype industrial complex, with most of the loudest voices selling…
by Lisa Peyton and her team of AI super Heroes I LOVE creating visual content. For me, the combination of creativity, strategy, and technology offers an enticing challenge that pays off in an actual thing (sometimes a thing of beauty) you can see and hold. Perhaps that’s what I love most about content marketing: creating…
by Lisa Peyton and her team of AI super heroes Part 1 of the Becoming a Frontier AI Marketer series. Last week, I spoke with a client who runs content for a national retail brand. We smiled about how, just two years ago, it took three people and a week of late nights to pull…
by Lisa Peyton and her team of AI Super Heroes This morning I did some testing, trying to trigger ads on ChatGPT. Despite my overall dislike of ads on any platform (yes, not typical of a marketer, I know!), the ads on ChatGPT seem to be rather benign. It’s also worth noting that only free…
By Lisa Peyton and her team of AI super heroes I’ve been telling my students and clients the same thing for the past year: there is no single best AI writing tool. There’s a best tool for each kind of work you’re doing, and the marketers producing consistent quality have figured out which model to…
By Lisa Peyton and her team of AI super heroes We were promised artificial intelligence would free us up for higher-level thinking. Instead, it quietly doubled our workload. If you’re a seasoned consultant feeling completely fried right now, the data proves you’re not crazy. You’re just part of the new ghost workforce. The Data Reality…
By Lisa Peyton and her team of AI Super Heroes How to use Claude, ChatGPT, Gemini, and Perplexity to build an evidence-based audience strategy — and then bring each segment to life as a 24/7 AI-powered persona you can actually talk to. I recently ran a full AI-powered STP for a client — segmentation, targeting,…
By Lisa Peyton and her team of AI super heroes I’ve been saying this for over a year now: the more I work with AI, the more stressed and overwhelmed I feel. Not less. More. And I know I’m not alone, because every marketer I talk to, every student in my courses, every colleague in…
By Lisa Peyton and her team of AI super heroes I’m teaching an AI for social media class right now to a group of working digital marketing professionals. For each step of the strategy process, we’re leveraging the latest AI tools together. I’m showing them how to meta-prompt, how to verify their work, and how…
By Lisa Peyton and her team of AI super heroes You’re on deadline. You paste a prompt into your favorite AI tool. The response comes back fast, confident, and polished. You scan it, nod, tweak a word or two, and hit publish. It felt right. But here’s the question that should keep every content marketer…
By Lisa Peyton and her team of AI super heroes I’ve spent years in rooms with CMOs, CEOs, CFOs, and VPs, helping leadership teams navigate new technologies. My time at Intel, followed by over a decade of consulting, has given me no shortage of those conversations. And here’s what I’ve noticed about the best leaders:…
by Lisa Peyton and her team of AI super heroes Almost daily, I’m struck by how much my workflows have changed since I started building my AI bench. At any given time, I have at least three AI tools open — working in tandem — with me as the AI operator coordinating the outputs. I…