By Lisa Peyton and her team of AI super heroes If you create social graphics, carousel covers, or quote cards, one question matters fast: which AI image tool actually gets the text right? I recently ran a simple head-to-head test comparing Ideogram and Nano Banana Pro on one of the hardest image-generation tasks for content…
By Lisa Peyton and her team of AI superheroes If you’re managing social media in 2026, you’re not short on AI tools — you’re drowning in them. New models drop every few weeks, pricing tiers shift constantly, and every platform claims to be “the best.” So which tools actually deserve a spot in your workflow?…
By Lisa Peyton and her team of AI super heroes I was in the middle of onboarding a new client when I came across a research paper that I couldn’t ignore. The paper is called Payrolls to Prompts, and it analyzed real firm spending data from 2021 to 2025. The headline finding: companies didn’t just…
By Lisa Peyton and her team of AI Super Heroes A Comparative Analysis for Content Marketers Models tested: Claude Sonnet 4.5 | Claude Sonnet 4.6 | Claude Opus 4.6 Task: Generate infographic concepts for a B2B edtech client presenting at an industry conference The Quick Scorecard Criteria Sonnet 4.5 Sonnet 4.6 Opus 4.6 Concepts generated…
By Lisa Peyton and her team of AI super heroes You’ve seen the headlines: AI agents crushing coding benchmarks, passing bar exams, writing like humans. The narrative has been relentless – AI is coming for knowledge work, and it’s coming fast. So researchers from the Center for AI Safety and Scale AI decided to test…
By Lisa Peyton and her team of AI super heroes Super Bowl LX wasn’t just about football. It was about AI companies spending $8 million per 30-second spot to convince us (and themselves) that artificial intelligence belongs in our lives. With 23% of all commercials featuring AI (15 out of 66 spots), the game became…
By Lisa Peyton and her team of AI super heroes IAB just dropped a report showing content marketers expect to get 9% of their time back from AI automation. That’s worth $14.4K per quarter per person. $6.2B across the industry. Analytics teams who’ve actually scaled AI? They’re skeptical this will happen as fast as marketers…
by Lisa Peyton and her team of AI superheroes Google’s NotebookLM has a surprisingly powerful infographic generator tucked inside it. But unfortunately most marketers stop at the default prompt and wonder why their visuals look generic as hell. The secret? Layer your prompts like you’re building a design brief. Reddit user Paolo-Cortez cracked the code…
by Lisa Peyton and her team of AI superheroes The Question That Tells Me Everything “Why is most AI-generated marketing content so bad?” I hear this question often from students in my content marketing and communications courses. And honestly? Anyone who truly understands strategy and has spent meaningful time with AI tools for content creation…
By Lisa Peyton and her team of AI superheroes The 2025 Holiday Season Changed Everything: What Marketers Need to Know for 2026 The data is in from the 2025 holiday shopping season, and if you’re still treating generative AI as a “nice to have” in your marketing strategy, it’s time for a serious recalibration. This…
By Lisa Peyton and her team of AI superheroes I just wrapped up teaching an advanced course on agentic AI for marketing, and my students discovered something fascinating: when we used autonomous AI agents for scaling personalized messaging, automating research, and curating newsletters, we saw significant improvements in both speed and quality. We were legitimately…
By Lisa Peyton and her team of AI superheroes Updated June 2026. The original version of this post compared Claude 4.1 Opus and Claude 4.5 Sonnet in October 2025. The models changed. The method didn’t. Same newsletter prompt, same real content marketing work, new contenders. Last week Anthropic released Opus 4.8, just weeks after releasing…