by Lisa Peyton, full-time faculty at the University of Oregon School of Journalism and Communication, AI marketing practitioner, and Forbes contributor I came back from Yellowstone last month (I am NOT a camper, and I still fell in love with it) to find that two of the big AI labs had each shipped a new…
by Lisa Peyton, full-time faculty at the University of Oregon School of Journalism and Communication, AI marketing practitioner, and Forbes contributor This week I opened ChatGPT Work to run GPT-6 Astra against Claude Fable 5.1 on my own newsletter, and I hit a slider. Effort level. No default. It just carried forward whatever I’d picked…
by Lisa Peyton, full-time faculty at the University of Oregon School of Journalism and Communication and a Forbes Communications Council member. OpenAI shipped its new flagship model today, and the sharpest analysis of launch week fits inside one X post. While the benchmark charts were still loading, AI practitioner Peter Gostev posted his hands-on comparison…
by Lisa Peyton and her team of AI superheroes This week Claude quietly dropped Fable 5, fabled to be its most powerful and intelligent model yet. Naturally, I put it to the test. The TL:DR. Fable IS smarter than the other models, and it’s better at most of my writing tasks. It also costs twice…
What content marketers need to know about Anthropic’s latest model Opus 4.8 by Lisa Peyton and her team of AI superheroes Last week Anthropic released Opus 4.8 just weeks after releasing Opus 4.7. I can barely keep up these days – I was JUST starting to get to know Opus 4.7. I have been using…
By Lisa Peyton and her team of AI super heroes I’ve been telling my students and clients the same thing for the past year: there is no single best AI writing tool. There’s a best tool for each kind of work you’re doing, and the marketers producing consistent quality have figured out which model to…
By Lisa Peyton and her team of AI super heroes If you create social graphics, carousel covers, or quote cards, one question matters fast: which AI image tool actually gets the text right? I recently ran a simple head-to-head test comparing Ideogram and Nano Banana Pro on one of the hardest image-generation tasks for content…
By Lisa Peyton and her team of AI superheroes If you’re managing social media in 2026, you’re not short on AI tools — you’re drowning in them. New models drop every few weeks, pricing tiers shift constantly, and every platform claims to be “the best.” So which tools actually deserve a spot in your workflow?…
By Lisa Peyton and her team of AI Super Heroes A Comparative Analysis for Content Marketers Models tested: Claude Sonnet 4.5 | Claude Sonnet 4.6 | Claude Opus 4.6 Task: Generate infographic concepts for a B2B edtech client presenting at an industry conference The Quick Scorecard Criteria Sonnet 4.5 Sonnet 4.6 Opus 4.6 Concepts generated…
By Lisa Peyton and her team of AI superheroes Every week-day morning, I start my day the same way: green tea in hand, laptop open, and a cheerful “Good morning, Claude!” typed into my chat window. Claude has become my indispensable work companion – the brilliant and judgement free workhorse who never complains about my…
By Lisa Peyton and her team of AI superheroes Listen, I get it. You just watched ChatGPT Agent do something mind-blowing – maybe it analyzed your competitor’s content strategy while simultaneously creating a slide deck about it. And now you’re thinking, “This changes everything!” You’re right. It does. But before you hand over your Gmail…
By Lisa Peyton and her team of AI superheroes Picture this: You’re staring at your content calendar, knowing you need to create a comprehensive strategy for that new AI workshop offering. Your team is stretched thin, deadlines are looming, and you’re wondering if those shiny new AI marketing agents everyone’s talking about could actually help,…