by Lisa Peyton and her team of AI superheroes I’ve have always loved Jonah Sachs’ work on empowerment marketing – the idea that the most resonant, resilient brands aren’t just selling products; they’re championing values. They don’t push people toward consumption. They invite people into a story. A movement. A better version of themselves. It’s…
by Lisa Peyton and her team of AI superheroes I was up EARLY (AGAIN) this morning eager to put new Manus AI Pro subscription to the test. Access is now available to what many are calling the biggest advance in agentic AI YET. You can learn more about this powerful yet mysterious AI agent tool…
by Lisa Peyton and her team of AI superheroes Large language models (LLMs) are getting more powerful by the day—but with that power comes complexity. For marketers trying to stay ahead of the curve, the ever-expanding list of AI tools can feel less like a shortcut and more like a maze. Each platform claims to…
By Lisa Peyton and her team of AI Superheroes We are in the throws of a HUGE paradigm shift as AI content generation capabilities rapidly evolve. As marketing professionals, we’re all facing the same big question: which AI model ACTUALLY delivers the best results for our content marketing tasks? I decided to run a practical…
By Lisa Peyton and her team of AI Superheroes In today’s data-driven marketing landscape, having access to reliable market intelligence can make or break a product launch. With AI tools increasingly being used to gather and synthesize such information, we wanted to know: which of OpenAI’s latest models performs better at market research tasks? We…
The AI landscape is evolving at breakneck speed. It’s ONE of the things keeping me up at night. I have been emphasizing the need for marketers to use the latest AI models to ensure the best quality of the output. However, those days are LONG gone. We are now in an overly crowded and complex…