By Lisa Peyton and her team of AI superheroes Let’s just call it out: AI is already part of how we work. Maybe you’re quietly using it to brainstorm a few social posts, or maybe it’s helping shape the first draft of your next white paper. Either way, you’re not alone, marketing pros are adopting…
Content Marketers: AI Isn’t Replacing You. It’s Promoting You By Lisa Peyton and her team of AI superheroes If you’ve been lying awake at night wondering whether AI is coming for your content marketing job, I’ve got some data that might help you sleep better. Salesforce just dropped their 9th State of Marketing report, surveying…
by Lisa Peyton and her team of AI superheroes A Special Opportunity for My Network As someone in my professional network, whether you’re a past student, colleague, or partner, you know the transformative power of mastering AI for content marketing. Now, I’m excited to offer you an exclusive opportunity to both help others discover this…
By Lisa Peyton and her team of AI superheroes As content marketers, we stand at a pivotal moment. The AI tools at our fingertips can amplify our creativity, streamline our workflows, and help us connect with audiences in unprecedented ways. But with this power comes profound responsibility. I believe we marketers must provide leadership and…
A real-world comparison for marketers choosing their AI writing assistant by Lisa Peyton and her team of AI superheroes I have a confession: Despite my love affair with Claude, I’m still using ChatGPT for my creative writing. Since genAI was a thing, it’s been my go-to for short-form content that needs to engage readers. Sure,…
by Lisa Peyton and her team of AI superheroes We all know that video is dominating digital. In fact, video content is projected to account for 82% of all internet traffic in 2025. And yet, until now, AI video tools have been stuck in the “silent film” era – able to generate stunning visuals, but…
by Lisa Peyton and her team of AI superheroes I’ve have always loved Jonah Sachs’ work on empowerment marketing – the idea that the most resonant, resilient brands aren’t just selling products; they’re championing values. They don’t push people toward consumption. They invite people into a story. A movement. A better version of themselves. It’s…
by Lisa Peyton and her team of AI superheroes If you’ve ever stared at your screen muttering, “Wait, which GPT are we on now?” — you’re not alone. I had a moment recently where I felt like I needed a PhD in AI model naming conventions just to stay afloat.We’ve gone from one humble ChatGPT…
by Lisa Peyton and her team of AI superheroes The race to AGI might be faster than we thought. Here’s what content marketers need to know to prepare. The AGI Timeline Just Got Shorter The recent AI 2027 report has sent ripples through the tech world, thanks to its bold prediction: Artificial General Intelligence (AGI)…
by Lisa Peyton and her team of AI superheroes I was up EARLY (AGAIN) this morning eager to put new Manus AI Pro subscription to the test. Access is now available to what many are calling the biggest advance in agentic AI YET. You can learn more about this powerful yet mysterious AI agent tool…
by Lisa Peyton and her team of AI superheroes Large language models (LLMs) are getting more powerful by the day—but with that power comes complexity. For marketers trying to stay ahead of the curve, the ever-expanding list of AI tools can feel less like a shortcut and more like a maze. Each platform claims to…
by Lisa Peyton and her team of AI superheroes Buckle Up, Marketers: Here Comes Manus If you thought AI was already moving at breakneck speed, let me introduce you to Manus—China’s latest AI tool that’s shaking up the marketing world. Manus, a cutting-edge AI tool from China that’s transforming the marketing landscape, was developed by…