By Lisa Peyton and her team of AI Superheroes We are in the throws of a HUGE paradigm shift as AI content tools become essential parts of our marketing toolkit. But as my recent comparison of Claude 3.7 Sonnet, GPT-4o, and GPT-4.5 revealed, there’s a CRITICAL issue we need to address: all three leading AI…
By Lisa Peyton and her team of AI Superheroes We are in the throws of a HUGE paradigm shift as AI content generation capabilities rapidly evolve. As marketing professionals, we’re all facing the same big question: which AI model ACTUALLY delivers the best results for our content marketing tasks? I decided to run a practical…
By Lisa Peyton and her team of AI Superheroes In today’s data-driven marketing landscape, having access to reliable market intelligence can make or break a product launch. With AI tools increasingly being used to gather and synthesize such information, we wanted to know: which of OpenAI’s latest models performs better at market research tasks? We…
The AI landscape is evolving at breakneck speed. It’s ONE of the things keeping me up at night. I have been emphasizing the need for marketers to use the latest AI models to ensure the best quality of the output. However, those days are LONG gone. We are now in an overly crowded and complex…
I have been raving about Google’s Deep Research for months now. For a $20 per month subscription, It can produce a fully cited, comprehensive, industry paper within minutes from a single sentence prompt. SO impressive! So when OpenAI claimed to release something bigger and better with a whopping $200 per month price tag – I…
Co-created by Lisa Peyton and Google Gemini’s Deep Research Google’s latest AI update, Gemini 2.0, brings a new wave of capabilities that could significantly impact marketing strategies and workflows. Rather than just another iteration, this update refines how marketers can leverage AI for research, content creation, and automation. But what does it actually mean for…
ChatGPT, the powerful AI chatbot developed by OpenAI, has revolutionized how people interact with technology. With its ability to generate human-like text, translate languages, and answer questions in a comprehensive and informative way, ChatGPT has quickly become a valuable tool for various applications, including composing emails, writing different kinds of creative content, and answering your…
Co-created by Lisa Peyton and Google Gemini OpenAI’s “12 Days of OpenAI” event has sent ripples throughout the technology world, unveiling a series of groundbreaking AI models and features with far-reaching implications for marketers and content creators. let’s dive into the key announcements and analyze their potential impact on the marketing landscape. New Products and…
By Lisa Peyton, AI Marketer, Professor, and Innovator I woke up early this morning with a compelling idea: why not ask my bench of AI friends what they think the future of marketing will look like? So, I gathered predictions from Claude (my BFF!), ChatGPT, AWS Nova Pro, Perplexity, and Gemini Flash, then added my…
Intel had a problem: How to make a BIG impact at the upcoming Microsoft Ignite conference and build awareness around their AI initiatives. They approached me to discuss innovative ways they could leverage new technology to help engage both in-person and online conference goers while demonstrating the power of generative AI. The Art of AI…
I first met Victor Paru at our in-person pub crawl in Portland. I remember it was a warm summer day and we had all alighted at a large, wooden table outside at on of my local haunts near the river. Victor was an old pal of Billie’s, having worked together at Intel for several years….
I first met Claire, I believe, at one of my first XR Pub Crawl events over a year ago. I had just started hosting the virtual, monthly event for a small group of eager and enthusiastic marketers looking to leverage the power of emerging technologies. She connected with me on LinkedIn and quickly became an…