Intel had a problem: How to make a BIG impact at the upcoming Microsoft Ignite conference and build awareness around their AI initiatives. They approached me to discuss innovative ways they could leverage new technology to help engage both in-person and online conference goers while demonstrating the power of generative AI. The Art of AI…
“Lisa Peyton is always my resource for doing innovative and break-through work. Her concept for driving engagement at Microsoft Build using accessible, interactive, AR storytelling was brilliant! Her knowledge of enterprise marketing strategy and the latest XR and AI tools makes her an invaluable asset for any experiential campaign.” – Billie Goldman, Intel Partner Marketing…
By Lisa Peyton, originally published on Marketingland.com Frozen in place, alert and quietly breathing the eight-foot Perentie lizard sizes me up. The only discernible movement is an opaque eyelid gliding over a dark reptilian gaze. I don’t THINK it will eat me for breakfast. Suddenly it’s long, forked tongue darts out into the air just…