'Launch' Author Michael Stelzner Teaches Businesses to Grow by Being Generous

In his latest book, ‘Launch: How to Quickly Propel Your Business Beyond the Competition’, Michael Stelzner dismisses traditional marketing messages and triumphs giving the gift of great content. He believes people and prospects want valuable insight, access to great people and recognition before they want products and services. Therefore, building trust with your potential customer is more important than your products and services.

Read on to discover Michael’s prescription for growing and marketing your business without employing traditional marketing tactics. He walks the reader through the step-by-step process of growing a business through generosity and cultivation of great content. (more…)