XR Pub Crawl Marketing and Comms: Hugo Boss and Olivier Moingeon from Exclusible

XR Pub Crawl Marketing and Comms: Hugo Boss and Olivier Moingeon from Exclusible

Our June edition of the XR Pub Crawl for Marketing and Comms was one of the best yet! If you missed it, you can catch the on-demand version on my YouTube channel and I got some highlights summarized below. Hope to see you for our next broadcast, you can learn more about that on the LinkedIn event invite.

The Show Floor Tour

One of the most valuable parts of the AWE experience was the show floor tour. It allowed us to try out new technologies, hear presentations from vendors, and get a firsthand look at the latest innovations in the XR space. Being able to engage with vendors and learn about their products from a marketing perspective was truly valuable.

Building Relationships

AWE provided a great opportunity to reconnect with old friends and make new connections in the XR community. The sense of community and the chance to deepen relationships is one of the highlights of this conference. It’s a reminder of the power of networking and the importance of building a strong community.

The Future of Education

One of the most inspiring sessions at AWE was about the future of education. The speaker shared insights on personalized learning and the role of AI tutors in shaping the way we learn. As marketers, education plays a crucial role in our job, and this session provided valuable insights on how to educate and engage our audiences effectively.

The Rise of AI Digital Twins

One of the most mind-blowing topics discussed at AWE was the concept of AI digital twins. The idea that we could have an AI-driven twin that thinks and acts like us is both exciting and eerie. AI digital twins have the potential to revolutionize various industries, from influencer marketing to personalized learning. It’s a concept that we need to pay attention to as it becomes more prevalent.

The Hugo Boss Project

Now, let’s talk about the recent project with Hugo Boss. The collaboration with Hugo Boss and Imaginary Ones resulted in a stunning immersive experience. The project aimed to recreate the aesthetic and theme of Hugo Boss’s Miami fashion show in a virtual world. The team worked tirelessly to build a custom world using platforms like special.io and mid-journey. The result was a visually captivating experience that showcased the brand’s creativity and engaged users.

Q&A

Q: What were the main highlights of AWE?

A: The show floor tour, building relationships, the future of education, and the rise of AI digital twins were the main highlights of AWE.

Q: What was the most inspiring session at AWE?

A: The session on the future of education was the most inspiring. It provided insights into personalized learning and the role of AI tutors.

Q: What is an AI digital twin?

A: An AI digital twin is an AI-driven replica of a person that thinks and acts like them. It has the potential to revolutionize various industries.

Q: What was the objective of the Hugo Boss project?

A: The objective of the Hugo Boss project was to recreate the aesthetic and theme of their Miami fashion show in a virtual world, providing an immersive experience for users.

To learn more about the AWE conference and the Hugo Boss project, watch the full video.

Tags

#AWE, #Hugo_Boss, #XR, #AI_Digital_Twins, #Immersive_Experience

Case Study: AR Experience for Microsoft and Intel

Case Study: AR Experience for Microsoft and Intel

“Lisa Peyton is always my resource for doing innovative and break-through work. Her concept for driving engagement at Microsoft Build using accessible, interactive, AR storytelling was brilliant! Her knowledge of enterprise marketing strategy and the latest XR and AI tools makes her an invaluable asset for any experiential campaign.”

– Billie Goldman, Intel Partner Marketing

Intel needed to engage cloud developers at one of the biggest, global virtual conferences for developers, Microsoft Build. With hundreds of exhibitors, creating an interactive and memorable experience was essential for reaching this illusive and often messaging-resistant audience.

The Objective

As the lead strategist on this project, I developed a concept to leverage 3D, augmented reality storytelling to meeting three key objectives:

  • Create a stand-out and memorable experience that provided value to the developer audience attending Microsoft Build
  • Educate developers on the latest Intel technology in a fun and interactive environment that was relatable and entertaining
  • Drive demand and downloads for the Intel code found on GitHub

The Solution

Working with a leading AR creative team, we developed a virtual ‘LEGO inspired’ 3D factory that could be viewed at-home using a Smartphone. The experience introduces Chuck, our snarky protagonist, who safely builds a racecar using Intel’s factory floor anomaly detection tool and takes it for a spin.

The interactive AR experience was promoted throughout the virtual conference and acted as a tool to engage developers, drive awareness, and get them to download the code.

The Results

Thousands of users and developers interacted with the experience throughout the duration of Microsoft Build and beyond. The experience broke benchmarks for virtual conference engagement for such KPI’s as:

  • Number of code downloads
  • Number of attendees interacting with Intel content
  • Number of brand mentions across social media

“Lisa Peyton is always my resource for doing innovative and break-through work. Her concept for driving engagement at Microsoft Build using accessible, interactive, AR storytelling was brilliant! Her knowledge of enterprise marketing strategy and the latest XR and AI tools makes her an invaluable asset for any experiential campaign.” – Billie Goldman, Intel Partner Marketing

Portland Female Executives Soak Up Social Media SUPER Hero Status

Portland Female Executives Soak Up Social Media SUPER Hero Status

Lisa Peyton Presents 'Be a Social Media Super Hero' to Portland Female ExecutivesMany thanks to all the GREAT women who attended my #SocialSuperHero presentation ‘Be a Social Media Super Hero’ last night in downtown Portland. I was THRILLED to partner with Portland Female Executives and help empower women to effectively use social media to achieve their goals. The presentation outlined components from my newly created online course, ‘Be a Social Media Super Hero’, available in my online store.

The presentation included sections on WHY social media is becoming so valuable, five benefits that are UNIQUE to social media AND a comprehensive plan to help strategize your efforts. My slides are available on Slideshare and you can also scroll through them below. Additional photos from the nights festivities can be found on Google+.

This is such a broad topic and despite the fact that I AM a fast talker, I wasn’t able to cover specific strategies and platforms. Perhaps I can come back for a follow up presentation where we can talk specific tactics. If you’re looking for additional support, be sure to take a look at my planning spreadsheet and FULLY loaded online course. Thanks so much and here’s to your SOCIAL MEDIA SUCCESS in 2014!

 

Girls in Tech Speed Mentorships at Webvisions: Join me May 22nd!

I’m excited about joining Ivo Lukas, founder of Girls in Tech, for a speed mentoring session at Webvisions in Portland, OR.

The purpose of speed mentoring is to gain feedback and insight from an industry expert – it’s an efficient and effective way to learn, connect and network. You can learn more about this event and Girls in Tech, here: http://wvpdx13-mentors.eventbrite.com/. (more…)

Join Me at Innotech and the 5th Annual SoMe Social Media Awards

This year’s SoMe Awards are BIGGER than ever and the campaigns that have topped the social media charts have been REVEALED! All of the finalists are listed below,  I  congratulate all of the nominees! The WINNERS will be announced at the gala event on May 16th. I can hardly wait!

The annual Portland event has proven to be one of the most exciting and unpredictable of the year and you WON’T want to miss it! You can get your ticket by attending the upcoming eMarketing summit on May 2nd or purchase a stand-alone ticket for $20 bucks. If registering for BOTH events, use the discount code TMMPDX89 to get the unbelievable price of only $89. I’ll be moderating an ‘American Idol’ inspired panel at the eMarketing Summit tomorrow from 2pm – 2:50pm featuring digital marketing student presentations. Stop by and cheer them on as they compete for the title of PSU’s Student Digital Marketer of the Year.

I’ll also be a guest panelist discussing social media listening tools with my friends Jeff Bunch and Melissa Barker. Drop by the session at 9am to learn all about social listening.

TMMPDX.COM has played a vital role with the SoMe Awards since the beginning. We are extremely proud to be co-presenting the event this year with the Social Media Club. Our goal is to recognize the amazing work that is being done in Portland and across the country. We are hosting the VIP Lounge for the 3rd year in a row and all of our READERS with SoMe tickets have access! Simply register for VIP access here: www.tmmpdx.com/vip. The VIP Lounge will be on the 2nd floor of the Fez ballroom and house a private bartender, complimentary bubbles and appetizers. We look forward to partying with you there! (more…)