Jon Stewart's Satire Rightly Counters Facebook Fears

Jon Stewart's Satire Rightly Counters Facebook Fears

by Lisa Peyton

I am NO fan of Facebook. Despite the fact that I started a blog,, dedicated to the fine platform, I don’t use it for personal communications. I would go further to say that I have even considered the platform’s amazing growth a sign of a global addiction.

After reading Baym (2010) and Giles (2010) discuss the history of media research and particularly the ‘effects’ movement, I have reconsidered this position. Scholars have historically been debating how to approach the study of media and it’s effects. Baym gives a convincing outline of the historical rhetoric that was primarily based upon fear of new innovations in communication methods (Baym, 2010). Most notably she quotes Socrates, as he warns the inventors of the ALPHABET that it would diminish memory, knowledge and wisdom.

This same type of rhetoric can be seen today in regards to social media use and Facebook. The studies of the effects of Facebook use present conflicting reports and thereby put into question the validity of the results. One of the most recent Facebook studies published in January of 2013 by Information systems scientists at the TU Darmstadt and the Humboldt-Universitat Zu Berlin, reported that Facebook use caused negative feelings and reduced life satisfaction(Buxmann, 2013). The study goes further to outline what they describe as a vicious “envy spiral” described as Facebook users embellishing their Facebook profiles, which, in turn, provokes envy among other users. The study claims that these feeling of envy experienced when viewing your Facebook friends photos, updates, etc. can cause dissatisfaction with your own life and prompted the title of the article outlining the study: ‘Facebook makes users envious and dissatisfied’.

Ironically, Jon Stewart from they Daily Show, lambasted the ‘envy’ Facebook study on the February 5th episode, presenting two valid points (Daily Show clip below, sorry for the ads!). The first was that if you get upset that your Facebook friends are happy you may be an ‘asshole’. Obviously he was making a joke, but it does allude to the fact that the personality of the user needs to be taken into account before generalizing the studies results to ALL Facebook users. The second was that the sample group were all German college students and only a third of the survey responders recorded negative feelings.


Facebook Goes 'Back to School': Top Facebook Pages for Education Industry

Social Media for Education: Top Facebook Pages in the Education IndustryThe education industry is engaging in an interesting debate between those who champion social media as a tool for students to take learning to a new level and those who attempt to keep it out of the classroom altogether. Many feel there’s no place for Facebook and Twitter in the classroom and the industry has been reticent to fully embrace the medium.

Facebook has made serious efforts to try and ensure they reach out to parents and the education community, addressing concerns regarding the use of the platform by children and teens. They have created a resource for teachers that answers some common questions such as what to do if you suspect abusive behavior on Facebook, how to hide your personal Facebook profile from your students and how to report underage users. Facebook requires all users be at least 13 years old.

All of this drama within the education field has made some industry leaders slow to adopt social media campaigns. The sad truth is that taking Facebook out of the equation ISN’T an option. Teachers, your students are on Facebook and you can either see that as an obstacle or embrace the platform as a new way to reach your students.

There ARE some big players making quite a splash on Facebook, so let’s take a look at what we can learn from the top Facebook pages in education. These pages aren’t directly dealing with the complex issues outlined above, but they are targeting and engaging parents and students quite successfully. I would ask any teachers out there that have good examples of how Facebook is being used to connect with students, PLEASE comment and share with readers below. (more…)

Let's Make A Deal: A Comparison Guide for Creating Location-Based Offers

by Lisa Peyton, VP Bonfire Social Media
Deals. They are everywhere these days. With our economy in a serious recession, consumers are laser-focused on getting the most for their money and EVERYONE loves a great deal.

With the advent of location-based applications like Foursquare and Facebook Places, deals are becoming more relevant than ever before. The ability to geo-target a consumer walking into your store or down your block is a marketing first so it’s not surprising that many platform developers are jumping on the ‘location-based’ bandwagon.

All the hype surrounding these new tools makes it difficult for business owners to make informed decisions about where to put their efforts. So let’s examine the facts and compare some of the more popular applications side by side.

I chose to report on the most popular applications for location-based deal creation as well as those I have the most experience with. These include Facebook Places Deals, Foursquare, Gowalla and Yelp. I implore readers to comment with any information about additional platforms they feel have offered value to their business. (more…)

Building to Branding: All About New iFrames on Facebook

Building to Branding: All About Facebook iFrames by Lisa PeytonAs a professional who has been implementing campaigns in Facebook for clients over the last few years, I know one thing to be true: change is coming. If you learn to deal well with change, chances are you’ll be able to bypass the frustrations with Facebook that many developers and marketers experience. As of last week, all Facebook pages now reflect a new lay-out and offer users additional functionality . I’ve been eagerly anticipating the move to allow iFrame functionality on page ‘tabs’.

Facebook has been promising this feature to developers for months and I had grown skeptical that they would ever make it work. The issue is that in order to create an interactive experience on a page tab you were limited by FBML, a bastardized mark-up language with limited functionality. Common scripting languages like Javascript wouldn’t work on Facebook tabs. This meant marketers had two options: 1) use a ready-built application that could do the job but offered little or no customization or 2) pay a company thousands of dollars to create one for you. After some testing, I can assure you THAT has all changed. (more…)

8 Facebook Competitive Analysis Tools, An Epic Guide

A Facebook business page has become an essential component for most digital marketing campaigns.

But what do you know about your competitors on Facebook?

Perhaps you have scanned their page, taken notice of how many fans they have or even ‘liked’ their page so you could be updated on their status.

The information available on your competitors is astounding and the following tools can help make that information actionable.These platforms will save hours in producing competitive analysis reports.

Getting Started

These tools DO NOT require you to be the admin of the page but DO however assume you KNOW who your competitors are on Facebook.

If you want help discovering the top performing Facebook pages in your industry, scroll down to #8 for my ‘Honorable Mention’ where I discuss the Momentus Community Health Score. Their free tool will show how your page ranks among other competitors in your category or industry.

There’s a chance I’ve overlooked a tool or two, so please be sure to comment and let me know.

Facebook Page Competitive Analysis ‘Cheat Sheet’

Facebook page competitive analysis tool 'cheat sheet'

Top Facebook Page Competitive Analysis Tools (more…)

Facebook Page ‘May Day’: What Unions Can Learn From Top Politicians on Facebook

Facebook MayDay: What unions can learn from the top politicians on Facebook.

This post started out as a tribute to May Day – searching for creative ways labor unions and anti-union supporters were using Facebook. I had recently read an article about how Facebook could potentially REPLACE labor unions and excitedly went to work looking for well-organized, active pages. What I found instead was a handful of pages that seemed to have little in the way of followers and even less interaction. So, I changed the topic of this post to covering politicians and political groups that DO have a following on Facebook. Below I have outlined the top US politicians on Facebook and what we can learn from their pages.

Union Woes Continue on Facebook

If there ARE active labor union themed pages out there, they are hidden deep within Facebook’s inept search function. I was able to find this page: – one of the few union pages I could find with more than 10 fans. The page had only one wall post and 233 ‘likers.’ There were no custom tabs and I could find very little information about the organization. No photos, no videos, nada. There WERE active groups and events surrounding union topics and perhaps these Facebook tools work better to provide an on-line rallying cry. (more…)