by Lisa Peyton, full-time faculty at the University of Oregon School of Journalism and Communication, AI marketing practitioner, and Forbes contributor So many of my conversations with colleagues this week came back to the same question: which personal AI assistant should I set up? Meta’s Muse shot to the top of the App Store. OpenAI…
Co-created by Lisa Peyton and Google Gemini OpenAI’s “12 Days of OpenAI” event has sent ripples throughout the technology world, unveiling a series of groundbreaking AI models and features with far-reaching implications for marketers and content creators. let’s dive into the key announcements and analyze their potential impact on the marketing landscape. New Products and…
By Lisa Peyton, AI Marketer, Professor, and Innovator I woke up early this morning with a compelling idea: why not ask my bench of AI friends what they think the future of marketing will look like? So, I gathered predictions from Claude (my BFF!), ChatGPT, AWS Nova Pro, Perplexity, and Gemini Flash, then added my…
I first met Victor Paru at our in-person pub crawl in Portland. I remember it was a warm summer day and we had all alighted at a large, wooden table outside at on of my local haunts near the river. Victor was an old pal of Billie’s, having worked together at Intel for several years….
I first heard of Kelly Wade, the marketing director of Florida’s Natural Growers, as my best friend and I were driving to the coast. We were discussing how I could get larger, national brands to work with my students in a campaigns class I was teaching at the University of Oregon. Billie said she know…
I first met Claire, I believe, at one of my first XR Pub Crawl events over a year ago. I had just started hosting the virtual, monthly event for a small group of eager and enthusiastic marketers looking to leverage the power of emerging technologies. She connected with me on LinkedIn and quickly became an…
A comprehensive list of marketing tasks that can benefit from generative AI application compiled by Lisa Peyton. Comprehensive List of Marketing Tasks for Generative AI Application 1. Content Creation and Management 2. Data Analysis and Insights 3. Customer Engagement and Experience 4. Campaign Optimization and Management 5. Product Marketing and Strategy 6. Digital Marketing and…
Our June edition of the XR Pub Crawl for Marketing and Comms was one of the best yet! If you missed it, you can catch the on-demand version on my YouTube channel and I got some highlights summarized below. Hope to see you for our next broadcast, you can learn more about that on the…
Originally published on Linkedin A few weeks ago I had a panic attack brought on by a sort-of existential crisis. It’s the first time, maybe ever, that I was so flooded with excitement (and anxiety) over advances in technology, that I needed to hit pause. After discovering inspiring new, AI technology at AWE‘s Augmented World Expo…
Originally published on awe.com As I head toward the orange glow of the distant bonfire, I’m struck by the beauty of the twilight blue sky filled with millions of stars and the white capped mountains outlined against the deep purple hues of the setting sun. Hiking through the rugged and mountainous terrain that lays out…
By Lisa Peyton, originally published on Venturebeat.com I love events and have spent the last several years traveling to support and speak at many different industry events. At their core, they’re all about creating memorable experiences and bringing together communities to learn, network, and build relationships. Over the last few months, with work-from-home orders preventing…
Thanks so much for joining my presentation, ‘Virtual Event Planner’s Guide to XR: Making your events truly immersive’, at Untethered. Below are the resources from my presentation including the full-length video and presentation slides. Enjoy! I’m offering 60 min consultations with all Untethered attendees – I would love to hear more about your conference experience…