A Facebook business page has become an essential component for most digital marketing campaigns. But what do you know about your competitors on Facebook? Perhaps you have scanned their page, taken notice of how many fans they have or even ‘liked’ their page so you could be updated on their status. The information available on…
My company recently conducted a survey and there was one stat that really stood out. A whopping 94% of businesses surveyed felt that adding social media to the marketing mix would help meet overall business objectives. That was expected since social media has become THE marketing buzz word over the last few years. The shocking…
This post started out as a tribute to May Day – searching for creative ways labor unions and anti-union supporters were using Facebook. I had recently read an article about how Facebook could potentially REPLACE labor unions and excitedly went to work looking for well-organized, active pages. What I found instead was a handful of…
In his latest book, ‘Launch: How to Quickly Propel Your Business Beyond the Competition’, Michael Stelzner dismisses traditional marketing messages and triumphs giving the gift of great content. He believes people and prospects want valuable insight, access to great people and recognition before they want products and services. Therefore, building trust with your potential customer…
I LOVE Gowalla! But I wasn’t born that way. I started off using Foursquare, gobbling up all my mayorships before that platform had hit critical mass. Just as my quick love affair with the square hit a plateau, I was forced to sign-up with Gowalla as research for my article on LBS deals. I was…
Company: Lightspeed Systems Social Media Marketing Team: Lisa Peyton, Danielle Lee, Amy Bennett, Illeana Rowe Campaign Length: 9 months The Challenge Lightspeed Systems develops comprehensive network security and management solutions for the education market. The primary challenge was to build and promote social media platforms that connected with their hard to reach, target audience and…
Find any great April Fool’s pranks on Facebook last week? I had some difficulties spotting them. I was hoping to report on brands playfully posting outrageous updates, wacky profile pics and basically playing their community for fools. One of my clients did have some success with this April Fools prank: The Mauve Power Ranger! (Image…
Portland State University’s Market Square building was abuzz with excitement and hushed whispers during the final class. The Digital Marketing Strategies Certificate students were waiting for their “clients,” ZuluTime and LogicBox Software, to arrive for their final presentations. Intel’s Bryan Rhoads was concluding the course, Integrating Digital Media – Best Practices, the final leg of…
by Lisa Peyton, VP Bonfire Social Media Last week Facebook began reporting on some interesting data within their ad platform.
Social media conference Social Fresh has blown through Portland and is now headed for St. Louis. The Portland event brought in an impressive line-up of speakers presenting on everything from social media for non-profits to corporate blogging to monitoring and analytics. Below are just some of the highlights from a day packed with social media…
Lisa Peyton, owner of Peyton Media has proudly partnered with Ryan Lewis, President of Bonfire Social Media Marketing LLC. She has taken on the role of Vice President at Bonfire, where she will work to build brands and meet overall client business objectives using the power of social media.
Last week Facebook proudly launched ‘Facebook Places Deals’. With several mega-brands jumping on-board like Starbucks, Chipotle, The Gap and North Face; one could only assume the new feature would be a HUGE success. After attempting to create my own deal, I’m not convinced. There are several factors that businesses need to take into account before…