by Lisa Peyton I am NO fan of Facebook. Despite the fact that I started a blog, FacebookAdvanced.com, dedicated to the fine platform, I don’t use it for personal communications. I would go further to say that I have even considered the platform’s amazing growth a sign of a global addiction. After reading Baym (2010)…
by Lisa Peyton Recently Chipotle, a publicly traded fast food chain, has launched the Scarecrow campaign that consists of a microsite, an animated short film, a soundtrack and a game for the iPhone and iPad. If you are unfamiliar with the campaign, you can read more about why it was so sucessful in my post,…
by Lisa Peyton Digital technology is allowing humans to connect in new ways. While the technology may be new, the underlying human need to connect is not. Human psychology influences and shapes today’s technology and can help provide clues as to how to create better online experiences. Due to the rapid proliferation of internet devices…
[gplusbutton] by Lisa Peyton The lights are dimming as Nike’s VP of Digital Sport, Stefan Olander, takes the stage to introduce the 10 companies chosen for the Nike+ Accelerator Program. The large auditorium on the Nike campus in Beaverton, Ore., is packed to the brim with avid techies, bloggers and social-media buffs eager to get…