‘The Power Inside’ is the third social film in a series created by Pereria & O’Dell for Toshiba and Intel. The series, which launched in 2011 with the film ‘Inside’, has been proclaimed as ‘groundbreaking’ by Fast Company and won multiple awards. This third installment launched August 15, 2013 with a six episode web series…
According to Stuart Brown, ‘nothing lights up the brain like play.” In his Ted Talk, Brown argues that play is essential to proper brain development and has a biological place in our lives similar to sleep and dreams. He cites research on rats and other animals that prove play builds skills that help with survival….
Technology is having a huge impact on education. More than 90% of all colleges now offer some online programs with schools as prestigious as Harvard joining their ranks (Rudestam, K. E. & Schoenholtz-Read, J. 2010). The exponential growth in online learning has been fueled by many factors including rising transportation costs, advances in learning technologies…
What is engagement? Despite the fact that I work with clients everyday to track ENGAGEMENT metrics, I haven’t taken the time to reflect on a working definition. There appears to be two distinct camps approaching this question; 1) psychologists and 2) marketing professionals and academics. As a disclaimer, I have worked for almost a decade…
Today’s teachers are finding it increasingly challenging to engage students. Considering the unique learning styles of our students and catering teaching techniques to support these styles can improve student performance (Dunn, R., Beaudry, J.S. & Klavas, A., 2002) and increase student engagement. Research indicates that learning styles are the result of many influences including biological,…
[gplusbutton] by Lisa Peyton ‘Chipotle’s latest marketing campaign has gone viral’ reads the headline of one of the many articles buzzing about this 3 minute video simply called ‘The Scarecrow’. Since first hearing about the video over a week ago in a newsletter I subscribe to, I have been bombarded with references to the campaign…
by Lisa Peyton WHY was Obama’s campaign SO effective? I recently ran across two quotes that answer that question and have much broader implications for the future of digital media. The first was from Pamela Rutledge, in her article ‘How Obama Won the Social Media Battle in the 2012 Presidential campaign’. She summed it up…
[gplusbutton] by Lisa Peyton HATE your mobile phone? We’ve all had moments when we wish we weren’t reachable 24/7 but it’s time to think outside https://melbournerx.com/ of ourselves. Mobile technology has gone global and the implications for positive change are enormous. One area that has huge potential to literally save lives is in the healthcare…
by Lisa Peyton Let me start this discussion by admitting that I was an early adopter of online dating. Over the years I have tried Match.com, eHarmony, OKCupid, Village Voice personals, AOL chat rooms and have even put ads in my local paper BEFORE there was on online version. Clearly, I have rejected any stigma…
Online environments have thrown a new light on self-identity and the degree with which we can control impressions other people form. Impression management or self-presentation refers to the process of influencing the impressions an audience forms about oneself (Joinson, A., McKenna, K.Y.A., Postmes, T., 2007). Internet relations have several differentiating factors that impact self-presentation, they…
by Lisa Peyton I am NO fan of Facebook. Despite the fact that I started a blog, FacebookAdvanced.com, dedicated to the fine platform, I don’t use it for personal communications. I would go further to say that I have even considered the platform’s amazing growth a sign of a global addiction. After reading Baym (2010)…
by Lisa Peyton Recently Chipotle, a publicly traded fast food chain, has launched the Scarecrow campaign that consists of a microsite, an animated short film, a soundtrack and a game for the iPhone and iPad. If you are unfamiliar with the campaign, you can read more about why it was so sucessful in my post,…