Join Me at Innotech and the 5th Annual SoMe Social Media Awards

This year’s SoMe Awards are BIGGER than ever and the campaigns that have topped the social media charts have been REVEALED! All of the finalists are listed below,  I  congratulate all of the nominees! The WINNERS will be announced at the gala event on May 16th. I can hardly wait!

The annual Portland event has proven to be one of the most exciting and unpredictable of the year and you WON’T want to miss it! You can get your ticket by attending the upcoming eMarketing summit on May 2nd or purchase a stand-alone ticket for $20 bucks. If registering for BOTH events, use the discount code TMMPDX89 to get the unbelievable price of only $89. I’ll be moderating an ‘American Idol’ inspired panel at the eMarketing Summit tomorrow from 2pm – 2:50pm featuring digital marketing student presentations. Stop by and cheer them on as they compete for the title of PSU’s Student Digital Marketer of the Year.

I’ll also be a guest panelist discussing social media listening tools with my friends Jeff Bunch and Melissa Barker. Drop by the session at 9am to learn all about social listening.

TMMPDX.COM has played a vital role with the SoMe Awards since the beginning. We are extremely proud to be co-presenting the event this year with the Social Media Club. Our goal is to recognize the amazing work that is being done in Portland and across the country. We are hosting the VIP Lounge for the 3rd year in a row and all of our READERS with SoMe tickets have access! Simply register for VIP access here: The VIP Lounge will be on the 2nd floor of the Fez ballroom and house a private bartender, complimentary bubbles and appetizers. We look forward to partying with you there! (more…)

Let's Make A Deal: A Comparison Guide for Creating Location-Based Offers

by Lisa Peyton, VP Bonfire Social Media
Deals. They are everywhere these days. With our economy in a serious recession, consumers are laser-focused on getting the most for their money and EVERYONE loves a great deal.

With the advent of location-based applications like Foursquare and Facebook Places, deals are becoming more relevant than ever before. The ability to geo-target a consumer walking into your store or down your block is a marketing first so it’s not surprising that many platform developers are jumping on the ‘location-based’ bandwagon.

All the hype surrounding these new tools makes it difficult for business owners to make informed decisions about where to put their efforts. So let’s examine the facts and compare some of the more popular applications side by side.

I chose to report on the most popular applications for location-based deal creation as well as those I have the most experience with. These include Facebook Places Deals, Foursquare, Gowalla and Yelp. I implore readers to comment with any information about additional platforms they feel have offered value to their business. (more…)

Social Studies 101: Get schooled on getting help with social media

Getting schooled on getting help with social mediaMy company recently conducted a survey and there was one stat that really stood out. A whopping 94% of businesses surveyed felt that adding social media to the marketing mix would help meet overall business objectives. That was expected since social media has become THE marketing buzz word over the last few years. The shocking part was that 68% of those businesses neglected to allocate resources to social media. So many businesses completely get the value of social media, but haven’t made the move to put their money where their mouths are.

This article is for those who recognize the value of social media but due to lack of time, knowledge or fear have refused to step-up and commit to implementing a social media campaign. (more…)

Portland Got Fresh: Photos, Praise and Pokens!

Social media conference Social Fresh has blown through Portland and is now headed for St. Louis. The Portland event brought in an impressive line-up of speakers presenting on everything from social media for non-profits to corporate blogging to monitoring and analytics. Below are just some of the highlights from a day packed with social media strategies, sound bites and swag: (more…)

Peyton Media Partners with Bonfire Marketing Providing Social Media Services

Peyton Media and Bonfire Social Media Marketing partner to offer Portland Social Media Services.Lisa Peyton, owner of Peyton Media has proudly partnered with Ryan Lewis, President of Bonfire Social Media Marketing LLC. She has taken on the role of Vice President at Bonfire, where she will work to build brands and meet overall client business objectives using the power of social media. (more…)