By Lisa Peyton and her team of AI Super Heroes How to use Claude, ChatGPT, Gemini, and Perplexity to build an evidence-based audience strategy — and then bring each segment to life as a 24/7 AI-powered persona you can actually talk to. I recently ran a full AI-powered STP for a client — segmentation, targeting,…
By Lisa Peyton and her team of AI super heroes I’ve been saying this for over a year now: the more I work with AI, the more stressed and overwhelmed I feel. Not less. More. And I know I’m not alone, because every marketer I talk to, every student in my courses, every colleague in…
By Lisa Peyton and her team of AI super heroes I’m teaching an AI for social media class right now to a group of working digital marketing professionals. For each step of the strategy process, we’re leveraging the latest AI tools together. I’m showing them how to meta-prompt, how to verify their work, and how…
By Lisa Peyton and her team of AI super heroes You’re on deadline. You paste a prompt into your favorite AI tool. The response comes back fast, confident, and polished. You scan it, nod, tweak a word or two, and hit publish. It felt right. But here’s the question that should keep every content marketer…
By Lisa Peyton and her team of AI super heroes I’ve spent years in rooms with CMOs, CEOs, CFOs, and VPs, helping leadership teams navigate new technologies. My time at Intel, followed by over a decade of consulting, has given me no shortage of those conversations. And here’s what I’ve noticed about the best leaders:…
by Lisa Peyton and her team of AI super heroes Almost daily, I’m struck by how much my workflows have changed since I started building my AI bench. At any given time, I have at least three AI tools open — working in tandem — with me as the AI operator coordinating the outputs. I…
By Lisa Peyton and her team of AI super heroes If you create social graphics, carousel covers, or quote cards, one question matters fast: which AI image tool actually gets the text right? I recently ran a simple head-to-head test comparing Ideogram and Nano Banana Pro on one of the hardest image-generation tasks for content…
By Lisa Peyton and her team of AI superheroes If you’re managing social media in 2026, you’re not short on AI tools — you’re drowning in them. New models drop every few weeks, pricing tiers shift constantly, and every platform claims to be “the best.” So which tools actually deserve a spot in your workflow?…
By Lisa Peyton and her team of AI super heroes I was in the middle of onboarding a new client when I came across a research paper that I couldn’t ignore. The paper is called Payrolls to Prompts, and it analyzed real firm spending data from 2021 to 2025. The headline finding: companies didn’t just…
By Lisa Peyton and her team of AI super heroes You’ve seen the headlines: AI agents crushing coding benchmarks, passing bar exams, writing like humans. The narrative has been relentless – AI is coming for knowledge work, and it’s coming fast. So researchers from the Center for AI Safety and Scale AI decided to test…
By Lisa Peyton and her team of AI super heroes Super Bowl LX wasn’t just about football. It was about AI companies spending $8 million per 30-second spot to convince us (and themselves) that artificial intelligence belongs in our lives. With 23% of all commercials featuring AI (15 out of 66 spots), the game became…
By Lisa Peyton and her team of AI super heroes IAB just dropped a report showing content marketers expect to get 9% of their time back from AI automation. That’s worth $14.4K per quarter per person. $6.2B across the industry. Analytics teams who’ve actually scaled AI? They’re skeptical this will happen as fast as marketers…