by Lisa Peyton and her team of AI superheroes Google’s NotebookLM has a surprisingly powerful infographic generator tucked inside it. But unfortunately most marketers stop at the default prompt and wonder why their visuals look generic as hell. The secret? Layer your prompts like you’re building a design brief. Reddit user Paolo-Cortez cracked the code…
by Lisa Peyton and her team of AI superheroes The Question That Tells Me Everything “Why is most AI-generated marketing content so bad?” I hear this question often from students in my content marketing and communications courses. And honestly? Anyone who truly understands strategy and has spent meaningful time with AI tools for content creation…
By Lisa Peyton and her team of AI superheroes The 2025 Holiday Season Changed Everything: What Marketers Need to Know for 2026 The data is in from the 2025 holiday shopping season, and if you’re still treating generative AI as a “nice to have” in your marketing strategy, it’s time for a serious recalibration. This…
By Lisa Peyton and her team of AI superheroes I just wrapped up teaching an advanced course on agentic AI for marketing, and my students discovered something fascinating: when we used autonomous AI agents for scaling personalized messaging, automating research, and curating newsletters, we saw significant improvements in both speed and quality. We were legitimately…
By Lisa Peyton and her team of AI superheroes Updated June 2026. The original version of this post compared Claude 4.1 Opus and Claude 4.5 Sonnet in October 2025. The models changed. The method didn’t. Same newsletter prompt, same real content marketing work, new contenders. Last week Anthropic released Opus 4.8, just weeks after releasing…
by Lisa Peyton and her team of AI Superheroes How I tested two AI agent platforms to build better competitive intelligence (and why you should steal my framework) Remember drowning in competitive research? Manually tracking competitors’ content strategies, social media moves, thought leadership pieces, speaking gigs – intel scattered everywhere while you played detective with…
By Lisa Peyton and her team of AI Superheroes Great news, marketers! The latest AI models have made TREMENDOUS strides in reducing hallucinations. According to Vectara’s Hallucination Leaderboard, newer models show 98%+ factual consistency on a summarization task. For example, GPT‑4.5 scores 98.8%, and Gemini 2.0 Flash‑001 is near the top at 99.3%. That’s a…
By Lisa Peyton and her team of AI superheroes Every week-day morning, I start my day the same way: green tea in hand, laptop open, and a cheerful “Good morning, Claude!” typed into my chat window. Claude has become my indispensable work companion – the brilliant and judgement free workhorse who never complains about my…
by Lisa Peyton and her team of AI superheroes As a content marketer who’s mastered the art of AI prompting, you’ve probably developed a solid workflow with GPT-4o. You know how to provide the right context, structure prompts for consistency, and guide the AI toward your brand voice. You’ve seen firsthand how powerful AI can…
By Lisa Peyton and her team of AI superheroes 58% of consumers have replaced traditional search engines with generative AI tools for product and service recommendations. But here’s the problem: Your AI sounds exactly like everyone else’s AI. That’s because it doesn’t actually understand your brand—it’s just scraping outdated web data. Model Context Protocol changes…
By Lisa Peyton and her team of AI superheroes Listen to this Playbook: Google NotebookLM Podcast A groundbreaking 2025 research paper, “A Survey of Context Engineering for Large Language Models,” analyzed over 1,400 studies to define the next frontier of AI interaction. Its fundamental conclusion is that the performance of Large Language Models is determined…
By Lisa Peyton and her team of AI superheroes Listen, I get it. You just watched ChatGPT Agent do something mind-blowing – maybe it analyzed your competitor’s content strategy while simultaneously creating a slide deck about it. And now you’re thinking, “This changes everything!” You’re right. It does. But before you hand over your Gmail…