by Lisa Peyton and her team of AI superheroes The race to AGI might be faster than we thought. Here’s what content marketers need to know to prepare. The AGI Timeline Just Got Shorter The recent AI 2027 report has sent ripples through the tech world, thanks to its bold prediction: Artificial General Intelligence (AGI)…
by Lisa Peyton and her team of AI superheroes I was up EARLY (AGAIN) this morning eager to put new Manus AI Pro subscription to the test. Access is now available to what many are calling the biggest advance in agentic AI YET. You can learn more about this powerful yet mysterious AI agent tool…
by Lisa Peyton and her team of AI superheroes Introduction: The Visual AI Revolution in B2B Marketing Generative AI is no longer a futuristic buzzword—it’s now a central part of the modern B2B marketing toolkit. In just one year, adoption jumped from 72% to 81% of B2B marketers reporting that their teams are using generative…
By Lisa Peyton and her team of AI Superheroes We are in the throws of a HUGE paradigm shift as AI content tools become essential parts of our marketing toolkit. But as my recent comparison of Claude 3.7 Sonnet, GPT-4o, and GPT-4.5 revealed, there’s a CRITICAL issue we need to address: all three leading AI…
By Lisa Peyton and her team of AI Superheroes We are in the throws of a HUGE paradigm shift as AI content generation capabilities rapidly evolve. As marketing professionals, we’re all facing the same big question: which AI model ACTUALLY delivers the best results for our content marketing tasks? I decided to run a practical…
Co-created by Lisa Peyton and her AI Superhero Team Introduction: The Visual Revolution in Marketing The marketing world is experiencing a creative renaissance thanks to AI image and video generation tools. What once required expensive photoshoots, professional designers, and weeks of production can now be accomplished in minutes with remarkable quality. As these tools become…
Co-created by Lisa Peyton and her AI Superhero Team Introduction Generative AI has rapidly transformed from novelty to necessity in marketing. In early 2024, 65% of companies reported regularly using generative AI, nearly double the rate from just ten months prior. This surge means marketers now have unprecedented access to powerful Large Language Models (LLMs)…
Brand: Power Rangers Samurai Social Media Marketing Team: Rob Hughes, Lisa Peyton, Ryan Lewis, William Crane, Mitch Daugherty Campaign Length: 3 months Results: Facebook ‘likes’ increased by 200,000 and Facebook interactions grew to almost 2,000 per day! Social Media Award Finalist: SoMe’s 2011 The Team The Goal – Saving the world from TOTAL…
Company: West Cafe Social Media Marketing Team: Lisa Peyton Campaign Length: Six months, September 2008 – March 2009 Result: Up to a 34% Increase in Overall Restaurant Sales SoMe Award Finalist 2009 The Challenge The economic recession hit Portland small business owners hard in late summer and early autumn of 2008. Those offering “luxury” products…
Company: Mio Gelato Social Media Marketing Team: Lisa Peyton/Ryan Lewis Campaign Length: 3 months Result: Up to a 44% increase in sales at various locations SoMe Award ‘Peoples Choice’ Winner 2010 The Challenge Mio Gelato is a locally-owned cafe with 4 locations around the Portland metro area. Best known for it’s frozen gelato, Mio’s owner…