AI Marketing Consultant & Fractional Chief AI Officer
I’m Lisa Peyton, an AI marketing consultant based in Portland, Oregon. I help marketing teams put AI to work, from strategy and tool selection through hands-on training and implementation. I bring 20+ years of marketing experience, including 5 years on Intel’s global marketing team, and I teach AI marketing at the University of Oregon. I don’t just advise. I build alongside your team, and I’ve personally tested the tools I recommend. That’s the difference between AI strategy that lives in a slide deck and AI strategy your team actually uses.
AI Marketing Consulting Services
AI Marketing Strategy & Roadmap A clear, prioritized plan for where AI delivers the most value in your marketing, which tools to use, and how to measure ROI. No boiling the ocean. We start where the payoff is biggest.
Fractional Chief AI Officer Executive AI leadership without the executive price tag. I work directly with your leadership team to set AI strategy, oversee initiatives, and build internal capabilities that outlast the engagement.
AI Team Training & Workshops Hands-on training that turns AI skeptics into confident practitioners. Your team learns the same workflows I teach at the University of Oregon and use with clients every day.
AI Implementation & Workflow Design From custom GPTs and content systems to automated research and reporting, I help you build AI workflows that multiply your team’s output without sacrificing quality or brand voice.
Why Marketing Teams Hire Me
20+ years in the trenches. I’ve led marketing strategy for Fortune 500 companies and startups alike, including 5 years on Intel’s global marketing team. I know what works because I’ve done the work.
I teach this for a living. As an AI marketing instructor at the University of Oregon, I translate fast-moving AI developments into frameworks marketers can actually apply.
Clients see results, not reports.
“She is wicked smart, creative and strategic. I highly recommended her to any team that wants to take their AI capabilities and marketing to the next level.” — SVP of Marketing, Voyager Sopris Learning
“Lisa’s ability to see the big picture and narrow it down into an executable strategy was crucial to the success of our clients.” — Demand Gen Leader, 3x Marketing VP
Frequently Asked Questions
What does an AI marketing consultant do? An AI marketing consultant helps marketing teams choose, implement, and get measurable results from AI tools. My engagements typically cover AI strategy and roadmapping, tool evaluation, team training, custom workflow design, and ROI measurement.
What is a fractional Chief AI Officer? A fractional CAIO provides executive-level AI leadership on a part-time basis. You get C-suite AI strategy, governance, and oversight without the cost of a full-time hire. It’s the right fit for companies that need AI leadership now but aren’t ready to staff the role.
Do you offer fractional CMO services? For select clients, I serve as an AI-first fractional CMO, leading marketing strategy with AI at the core. Most of my engagements focus on AI strategy, team training, and implementation as a fractional Chief AI Officer, which keeps your existing marketing leadership in place while adding the AI expertise they need.
What makes your approach different? I combine hands-on practice with academic rigor. I teach AI marketing at the University of Oregon, test new tools and models myself before recommending them, and bring 20+ years of marketing experience, including Intel’s global marketing team. Your strategy comes from someone who has actually shipped the work.
How do engagements start? With a strategy session. We discuss your goals, your team’s current AI maturity, and where the biggest opportunities are. From there I recommend the engagement model that fits.
What You Can Expect
- Strategic Vision: Clear roadmap aligning AI initiatives with business objectives
- Practical Implementation: Hands-on support turning strategy into reality
- Team Empowerment: Your team gains confidence and capability with AI tools
- Measurable Results: Defined KPIs and regular progress reporting
- Competitive Advantage: Stay ahead with cutting-edge AI applications