Digital Strategy

I currently teach two digital strategy courses at Portland State University. They run twice a year in the winter and spring terms.

WM401 Introduction to Digital Strategies
Certificate Track: Digital Marketing Strategies

Keeping up with the ever-changing digital world is a challenge – even for digital professionals. To deliver compelling, relevant, and effective digital programs, you must have a comprehensive framework for identifying the most common drivers of digital communications and interactive experiences. And you must be able to create insightful strategies that define and guide a wide array of disciplines required to bring your digital experiences to life, including branding, design, usability, technology, and development.

Laptops are required, and wireless accounts are available onsite.

BB403 Strategic Craft Beverage Marketing
Certificate Track: The Business of Craft Brewing

This non-credit course covers the concepts and techniques required for marketing craft beverages. Market analysis, targeting strategy, brand development, and pricing will all be explored as parts of an overall marketing strategy. We will also discuss marketing communications and distribution strategies, as well as planning for direct customer interactions – including tours, pubs, tastings and sales. By the end of this course you will have developed a marketing and sales plan for your craft beverage.