I first met Victor Paru at our in-person pub crawl in Portland. I remember it was a warm summer day and we had all alighted at a large, wooden table outside at on of my local haunts near the river. Victor was an old pal of Billie’s, having worked together at Intel for several years. Victor was a believer in immersive tech and was excited about what the future held for immersive media and communications.

That was almost a year ago and Victor has attended every pub crawl since. I’m thrilled to share his expertise and passion with our community.

What is your area of expertise?  

I am fluent in creativity, and thrive when I can “SHOW vs TELL” a targeted audience about a new product, service or opportunity. Video and imaging combined with live events are among my strengths and passions.

Why are you interested in XR and AI for marketing and communications?  

Throughout my career, I’ve engaged audiences across physical stages and digital screens. As an AI champion, I recognize its potential and challenges. Innovative marketing and communications are essential in this new era, where good messages and experiences build trust and community. I think AR excites me the most within the XR universe at this time, navigating the real world with its digital potential. 

Do you currently leverage XR and AI for marketing or do you plan to in the near future?  

Yes, I am currently a SW Tech Marketing Engineer at Intel focused on AI technologies and develop demos for executives and events. I have also been running my own agency (Paru Digital) since 2010, providing digital media production and creative services. I continue to integrate AI into my workflows to advance projects and help clients navigate new tools and services to reach new possibilities.