I first met Claire, I believe, at one of my first XR Pub Crawl events over a year ago. I had just started hosting the virtual, monthly event for a small group of eager and enthusiastic marketers looking to leverage the power of emerging technologies. She connected with me on LinkedIn and quickly became an engaged and valuable member of our community.

I was fortunate enough to meet Claire in-person at AWE 2023, as she made the trip from New York out to the bay area to attend the XR Pub Crawl’s AWE experience and extravaganza. A two-day event that included a private preview of the showroom floor and a delicious and intimate dinner in San Jose. I immediately recognized her experience and talent within the media industry and realized she had a bright future within the XR and immersive communications.

I’m THRILLED to feature Claire as the very first ‘Friend of the XR Pub Crawl’, as part of my series dedicated to our small but mighty community. You can connect with Claire on LinkedIn and join our next monthly LIVE event happening the third Friday of the month at noon PT. Hope to see you there!

What is your area of expertise?

Visual media has long been an area of expertise for me, and with bachelors and masters degrees in cinema studies, my professional life has spanned a number of arts-related fields–film, streaming video, journalism and social media programming. Several years ago my passion and expertise evolved beyond video-based media to also include immersive experiences and emerging technologies that are creating entirely new channels of communication.

Why are you interested in XR and AI for marketing and communications?

I believe emerging technologies like XR and AI can be instrumental in creating the most meaningful immersive experiences marketers and communicators are able to design for audiences. We have not yet scratched the surface of what these experiential marketing tools are capable of inspiring in audiences who can be transformed by meaningful interactions with brands–interactions that are not possible with more traditional marketing methods.

What are your career aspirations? What do you want to be when you grow up?

I don’t know that I can point to one exact role, however I know it’s vital for me to always be exploring new frontiers in emerging ¬†story-telling mediums,¬†experiential communication and¬†immersive engagements.