Lisa Peyton (“we,” “us,” or “our”) operates the website https://lisapeyton.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site.
Information We Collect
We may collect information about you in a variety of ways, including:
- Personal Information You Provide: Name, email address, or other details you voluntarily submit through forms, newsletter sign-ups, or contact requests.
- Automatically Collected Data: IP address, browser type, device information, pages visited, time spent on pages, and referring URLs.
- Cookies and Tracking Technologies: We use cookies, pixels, and similar technologies to enhance your experience and analyze site usage. Our primary analytics service is Google Analytics.
Visitor Identification Technology
We use RB2B, a third-party visitor identification service, to identify business visitors to our Site. For visitors located in the United States, RB2B may match your visit to publicly and commercially available information to provide us with person-level details, which can include your name, business email address, LinkedIn profile, job title, company, and the pages you visited. We use this information to understand our business audience and may use it to contact you about our services and resources.
This processing may be considered “profiling” or the “sharing” of personal information under certain privacy laws.
You can opt out of RB2B identification directly at https://app.retention.com/optout, or contact us at lisa.peyton@gmail.com to request that we delete information collected about you.
How We Use Your Information
We use collected information to:
- Operate and maintain the Site
- Improve user experience and content strategy
- Analyze trends and engagement
- Communicate with you (if you opt in)
- Contact business visitors about relevant services and resources
- Support marketing and business development efforts
Sharing of Information
We may share your information with:
- Service Providers: Google Analytics (site analytics), Beehiiv (email newsletter), RB2B (visitor identification), our website hosting provider, and similar vendors that help us operate the Site and our business.
- Legal Requirements: If required by law or to protect our rights.
- Business Transfers: In connection with a merger, sale, or asset transfer.
We do not sell personal information in the traditional sense; however, some data-sharing activities may be considered “selling” or “sharing” under certain laws like the California Consumer Privacy Act (CCPA/CPRA).
Your Privacy Rights
Depending on your location (e.g., California or the EU), you may have the right to:
- Request access to your personal data
- Request deletion of your data
- Opt out of certain data sharing or profiling activities
- Correct inaccurate information
To exercise your rights, contact: [Insert Contact Email]
To opt out of the sharing of your personal information, email [Insert Contact Email] with the subject line “Opt Out.” You may also opt out of RB2B identification directly using the link in the Visitor Identification Technology section above.
Cookies and Tracking Choices
You can control cookies through your browser settings. You may also opt out of certain tracking tools via:
- Industry opt-out tools (e.g., Digital Advertising Alliance)
- Browser-based tracking controls
- Google Analytics opt-out browser add-on
Data Security
We implement reasonable administrative and technical safeguards to protect your information. However, no system is completely secure.
Third-Party Links
This Site may contain links to external websites, including embedded content such as YouTube videos and links to our course platform. We are not responsible for the privacy practices of those sites.
Updates to This Policy
We may update this Privacy Policy periodically. Changes will be posted on this page with an updated effective date.
Contact
If you have questions about this Privacy Policy, contact:
Lisa Peyton: lisa.peyton@gmail.com