Facebook Places Deals: Do They Offer Value for Local Business?

Last week Facebook proudly launched ‘Facebook Places Deals’. With several mega-brands jumping on-board like Starbucks, Chipotle, The Gap and North Face; one could only assume the new feature would be a HUGE success. After attempting to create my own deal, I’m not convinced.

There are several factors that businesses need to take into account before deciding whether or not to offer a Facebook Places Deal. Here’s the skinny. (more…)