XR Pub Crawl Marketing and Comms: Hugo Boss and Olivier Moingeon from Exclusible

Our June edition of the XR Pub Crawl for Marketing and Comms was one of the best yet! If you missed it, you can catch the on-demand version on my YouTube channel and I got some highlights summarized below. Hope to see you for our next broadcast, you can learn more about that on the LinkedIn event invite.

The Show Floor Tour

One of the most valuable parts of the AWE experience was the show floor tour. It allowed us to try out new technologies, hear presentations from vendors, and get a firsthand look at the latest innovations in the XR space. Being able to engage with vendors and learn about their products from a marketing perspective was truly valuable.

Building Relationships

AWE provided a great opportunity to reconnect with old friends and make new connections in the XR community. The sense of community and the chance to deepen relationships is one of the highlights of this conference. It’s a reminder of the power of networking and the importance of building a strong community.

The Future of Education

One of the most inspiring sessions at AWE was about the future of education. The speaker shared insights on personalized learning and the role of AI tutors in shaping the way we learn. As marketers, education plays a crucial role in our job, and this session provided valuable insights on how to educate and engage our audiences effectively.

The Rise of AI Digital Twins

One of the most mind-blowing topics discussed at AWE was the concept of AI digital twins. The idea that we could have an AI-driven twin that thinks and acts like us is both exciting and eerie. AI digital twins have the potential to revolutionize various industries, from influencer marketing to personalized learning. It’s a concept that we need to pay attention to as it becomes more prevalent.

The Hugo Boss Project

Now, let’s talk about the recent project with Hugo Boss. The collaboration with Hugo Boss and Imaginary Ones resulted in a stunning immersive experience. The project aimed to recreate the aesthetic and theme of Hugo Boss’s Miami fashion show in a virtual world. The team worked tirelessly to build a custom world using platforms like special.io and mid-journey. The result was a visually captivating experience that showcased the brand’s creativity and engaged users.

Q&A

Q: What were the main highlights of AWE?

A: The show floor tour, building relationships, the future of education, and the rise of AI digital twins were the main highlights of AWE.

Q: What was the most inspiring session at AWE?

A: The session on the future of education was the most inspiring. It provided insights into personalized learning and the role of AI tutors.

Q: What is an AI digital twin?

A: An AI digital twin is an AI-driven replica of a person that thinks and acts like them. It has the potential to revolutionize various industries.

Q: What was the objective of the Hugo Boss project?

A: The objective of the Hugo Boss project was to recreate the aesthetic and theme of their Miami fashion show in a virtual world, providing an immersive experience for users.

To learn more about the AWE conference and the Hugo Boss project, watch the full video.