Chipotle #Scarecrow Campaign: Advertising or narrative and WHY it worked
[gplusbutton] by Lisa Peyton ‘Chipotle’s latest marketing campaign has gone viral’ reads the headline of one of the many articles buzzing about this 3 minute video simply called ‘The Scarecrow’. Since first hearing about the video over a week ago in a newsletter I subscribe to, I have been bombarded with references to the campaign…