3 Successful Google+ Pages and Why They Work

by Lisa Peyton, Originally published on SocialMediaExaminer.com

Have you created a Google+ page for your business? In this article I’ll show you what three top pages are doing.

Still in its infancy, Google+ has become a very hot topic.

Amid concern that this “new kid on the block” couldn’t compete in a social media landscape owned by Facebook, some have opted to dismiss the platform entirely.

While Google+ and Google+ business pages are still in the early stages, there is growing evidence that they’re here to stay. Read More>>

5 Top Google+ Tools and Apps for Marketing Pros

by Lisa Peyton, originally published on SocialMediaExaminer.com

Are you looking for Google+ apps and resources to enhance your marketing?

This article reveals five categories of tools and apps you can employ to greatly enhance your Google+ experience.

Check this out: Thirty-six percent of brands on Google+ have seen a 100% increase in circle size in less than 3 months, according to a recent study by Simply Measured.

This is a stunning metric when one considers that there’s no Google+ advertising platform to fuel campaigns. Brands are forced to use great content to engage and can’t “pay to play” by using sponsored stories or other advertising gimmicks.

A Bad Workman Blames His Tools

With this spike in activity, developers are scrambling to create tools to help businesses of all sizes manage, integrate and promote their Google+ communities. Below I’ve outlined some great tools to help businesses manage Google+. I’m sure this list is just the start of many innovative tools that will be created to help communities thrive on Google’s social network.

This new frontier is a bit rocky as the needs driving Google+ management are still taking shape. It’s important to remember that tools and tactics do not equate to strategy. Taking the time to research, listen and discover your community’s needs and strategizing to meet those needs is TOP priority.

You can learn how three of the top Google+ pages engage their audiences by reading my last post on Social Media Examiner, 3 Successful Google+ Pages and Why They Work.

Once you’ve got your roadmap, I hope a few of the tools below will help you on your journey. (more…)

How to Use the New Google Analytics Social Reporting Tool

by Lisa Peyton, originally published on SocialMediaExaminer.com

The new social media reporting tools from Google Analytics provides marketers free social media monitoring and measurement capabilities. The new reporting features provide the most value when coupled with Google+. This way, community managers gain insight around off-page activity as Google Analytics and Google+ are happily integrated.

Tracking off-site social activity is just one of the cool new features that community managers will be swooning over.

Check out the other actionable reports outlined below and discover how businesses can best leverage them to determine the value of social media.

This article will cover how to use the new social reporting features inside Google Analytics to help evaluate and measure your social media campaigns.

#1: Social Visitors Flow

The newly added Social Visitors Flow is a visual presentation of how visitors from social properties are navigating your website. Assuming the goal of your social media campaign is to get more traffic to your website, this report quickly gives you insight into which social platforms are sending the most traffic to your site and what your social visitors are doing once they get there.

social flow 

Google Analytics Social Visitors Flow report displays top social referrers and tracks users’ journey through your website.

The chart outlines the top social referrers, the top landing pages and also the page drop-off rate. By comparing the drop-off rate of social traffic to other traffic sources, you can determine which traffic referrers are sending the most qualified visitors to your website. (more…)

9 Twitter Business Lessons From Tennis Pros

by Lisa Peyton, originally published on socialmediaexaminer.com

Are you looking to improve your Twitter game?

The Twitterverse has been buzzing with the latest US Open Tennis Tournament news.

What can tennis teach your business about Twitter? You’d be surprised.

Preparing for the year’s first grand slam, I began to research and follow popular players on Twitter. I was curious how these big celebrities fared on the 140-character–driven platform.

The outcome of my research resulted in nine takeaways that brands and businesses can use to help improve their Twitter stream.

Take these tips from the tennis pros and your Twitter stream will be serving up aces.

#1: Multi-Task

Great tennis tweeters, like Novak Djokovic, capitalize on their celebrity and build synergistic communities around Twitter.

Novak has created a branded page on the celebrity social network WhoSay. He then pushes photos from his Whosay mobile app directly to Twitter. The third-party app does all the work, shortens the link and allows for an active new community to thrive directly on Whosay.

novak djokovic 

Novak Djokovic has created this über-branded WhoSay page and pushes photos from this account to Twitter.

So your brand may not include a full-fledged celebrity, making WhoSay not the best choice for your third-party “pusher.” Instead you can try my other favorites like Instagram, Foursquare, Pinterest or Flickr. (more…)