Immersive Marketing Resources

Resources

 

My latest case studies, XR/AI articles, webinars, and presentations.

 

Webinars
Featured Friend of the XR Pub Crawl: Claire Weingarten

Featured Friend of the XR Pub Crawl: Claire Weingarten

I first met Claire, I believe, at one of my first XR Pub Crawl events over a year ago. I had just started hosting the virtual, monthly event for a small group of eager and enthusiastic marketers looking to leverage the power of emerging technologies. She connected...

An AI Love Letter to Marketers

An AI Love Letter to Marketers

In the dawn of the digital sky, Marketers look up, wondering why. "Why are we burdened with tasks so small, When our dreams are big and there's sky for all?" AI whispers, "Fear not, my friend, For I am here to help you ascend. In a year or less, you'll see the light,...

Case Study: AR Experience for Microsoft and Intel

Case Study: AR Experience for Microsoft and Intel

“Lisa Peyton is always my resource for doing innovative and break-through work. Her concept for driving engagement at Microsoft Build using accessible, interactive, AR storytelling was brilliant! Her knowledge of enterprise marketing strategy and the latest XR and AI...

Are You Ready for Your AI Double?

Are You Ready for Your AI Double?

Originally published on Linkedin A few weeks ago I had a panic attack brought on by a sort-of existential crisis. It’s the first time, maybe ever, that I was so flooded with excitement (and anxiety) over advances in technology, that I needed to hit pause. After...

Will Apple’s Vision Pro Make Headsets Mainstream?

Will Apple’s Vision Pro Make Headsets Mainstream?

Originally published on LinkedIn, By Lisa Peyton The short answer is: NO, at least not this first-gen version of their AR headgear but if you want the more nuanced answer read on. Perhaps the biggest XR news over the last month was Apple's announcement of their highly...

XR + AI = A Content Revolution with Unlimited Possibilities

XR + AI = A Content Revolution with Unlimited Possibilities

Originally published on LinkedIn, by Lisa Peyton We are witnessing a content revolution. Generative AI is taking our industry by storm and every marketer out there needs to pay close attention. Generative AI solves one of our major challenges – creating TONS of unique...

3D Networking Building Momentum in the Metaverse

3D Networking Building Momentum in the Metaverse

Originally published on awe.com As I head toward the orange glow of the distant bonfire, I’m struck by the beauty of the twilight blue sky filled with millions of stars and the white capped mountains outlined against the deep purple hues of the setting sun. Hiking...

Immersive Virtual Event Technology: Why 3D?

Immersive Virtual Event Technology: Why 3D?

By Lisa Peyton, originally published on Venturebeat.com I love events and have spent the last several years traveling to support and speak at many different industry events.  At their core, they’re all about creating memorable experiences and bringing together...

Untethered Videos: Making your events truly immersive

Untethered Videos: Making your events truly immersive

Thanks so much for joining my presentation, 'Virtual Event Planner's Guide to XR: Making your events truly immersive', at Untethered. Below are the resources from my presentation including the full-length video and presentation slides. Enjoy! I'm offering 60 min...

Learn How to Make Your Virtual Events Truly Immersive

Learn How to Make Your Virtual Events Truly Immersive

I'm thrilled to be presenting at this year's Untethered conference on how to make virtual events immersive. Join me Tuesday May 19th and be among the first to get a preview of my Virtual Event Planner's Guide to XR. Everyone is looking to find solutions to keep...

Building Immersive Fashion and Retail Experiences that Don’t Suck

Building Immersive Fashion and Retail Experiences that Don’t Suck

It’s your typical overcast Saturday in downtown Portland, Oregon, and I’m heading out to the park to walk my dog, Betty. What I find this particular evening is anything but typical as instead of a few homeless guys sleeping on benches and fellow dog walkers, I...

VR can already help people heal — and it’s just the beginning

VR can already help people heal — and it’s just the beginning

By Lisa Peyton, originally published on Venturebeat.com  Fran gracefully glides around the grand ballroom, sparkling pink ball gown flowing at her heals and the firm grip of her son’s arm around her waist. They are surrounded by friends and family as they elegantly...

Immersed Conference Spotlight: VR Artist, Stephanie Mendoza

Immersed Conference Spotlight: VR Artist, Stephanie Mendoza

Next week, I'm thrilled to be attending the Immersed Conference in Portland, Oregon. The conference is a two day event focused on immersive technologies like VR and AR and how they are impacting the world around us. I'll be moderating a panel discussion on empathy,...

VR’s Breakthrough Moment: What Will it Take?

VR’s Breakthrough Moment: What Will it Take?

By Lisa Peyton, originally published on iQ In just a couple of decades, virtual reality has moved beyond science fiction to become a very real part of people’s lives. Experts describe advances setting the stage for VR to go mainstream. Surrounded by clear blue water,...

Power2 LeaderLab: Building Your Executive Presence Online

Power2 LeaderLab: Building Your Executive Presence Online

I was recently asked to present at Power2 Leaderlab's Happy Hour of Power in Portland, OR. The group wanted information on how to extend their leadership qualities online and use social media to expand their network. Here's my presentation, enjoy! About Power2...

#AWE2015: News and Notables from Augmented World Expo 2015 Day 1

#AWE2015: News and Notables from Augmented World Expo 2015 Day 1

Flying into San Jose EARLY Monday morning, I was filled with excitement. What cutting-edge technologies would I discover? Who would I meet that was doing cool immersive stuff? What virtual reality and augmented reality gear would I get to TRY out? Day 1 of the...

#AR Augmented Reality or Augmented Brands?

#AR Augmented Reality or Augmented Brands?

Augmented Reality or AR is the process adding a digital layer over our real world environment with the hopes of adding value to the experience. During my journey researching some AR projects, I was impacted by two very different areas of exploration. The first...

Let's Meet!

Cell: 503.226.4758 | Email: lisa.peyton@gmail.com