Immersive Marketing Resources
Resources
My latest case studies, XR/AI articles, webinars, and presentations.
An AI Love Letter to Marketers
In the dawn of the digital sky, Marketers look up, wondering why. "Why are we burdened with tasks so small, When our dreams are big and there's sky for all?" AI whispers, "Fear not, my friend, For I am here to help you ascend. In a year or less, you'll see the light,...
The AI Marketing Revolution Challenge: Introduction and Building an AI Persona
Hey there, marketing mavericks - Are you ready to unlock the power of AI? Welcome to "The AI Marketing Revolution: 10 Challenges to Ignite Your Campaigns." This is your personal roadmap to learning about how to master AI for marketing. Think of me as your trusted...
XR Pub Crawl Marketing and Comms: Hugo Boss and Olivier Moingeon from Exclusible
https://youtube.com/live/l77N8mAAsyw Our June edition of the XR Pub Crawl for Marketing and Comms was one of the best yet! If you missed it, you can catch the on-demand version on my YouTube channel and I got some highlights summarized below. Hope to see you for our...
Case Study: AR Experience for Microsoft and Intel
“Lisa Peyton is always my resource for doing innovative and break-through work. Her concept for driving engagement at Microsoft Build using accessible, interactive, AR storytelling was brilliant! Her knowledge of enterprise marketing strategy and the latest XR and AI...
Are You Ready for Your AI Double?
Originally published on Linkedin A few weeks ago I had a panic attack brought on by a sort-of existential crisis. It’s the first time, maybe ever, that I was so flooded with excitement (and anxiety) over advances in technology, that I needed to hit pause. After...
Will Apple’s Vision Pro Make Headsets Mainstream?
Originally published on LinkedIn, By Lisa Peyton The short answer is: NO, at least not this first-gen version of their AR headgear but if you want the more nuanced answer read on. Perhaps the biggest XR news over the last month was Apple's announcement of their highly...
XR + AI = A Content Revolution with Unlimited Possibilities
Originally published on LinkedIn, by Lisa Peyton We are witnessing a content revolution. Generative AI is taking our industry by storm and every marketer out there needs to pay close attention. Generative AI solves one of our major challenges – creating TONS of unique...
3D Networking Building Momentum in the Metaverse
Originally published on awe.com As I head toward the orange glow of the distant bonfire, I’m struck by the beauty of the twilight blue sky filled with millions of stars and the white capped mountains outlined against the deep purple hues of the setting sun. Hiking...
Immersive Virtual Event Technology: Why 3D?
By Lisa Peyton, originally published on Venturebeat.com I love events and have spent the last several years traveling to support and speak at many different industry events. At their core, they’re all about creating memorable experiences and bringing together...
Untethered Videos: Making your events truly immersive
Thanks so much for joining my presentation, 'Virtual Event Planner's Guide to XR: Making your events truly immersive', at Untethered. Below are the resources from my presentation including the full-length video and presentation slides. Enjoy! I'm offering 60 min...
Learn How to Make Your Virtual Events Truly Immersive
I'm thrilled to be presenting at this year's Untethered conference on how to make virtual events immersive. Join me Tuesday May 19th and be among the first to get a preview of my Virtual Event Planner's Guide to XR. Everyone is looking to find solutions to keep...
Building Immersive Fashion and Retail Experiences that Don’t Suck
It’s your typical overcast Saturday in downtown Portland, Oregon, and I’m heading out to the park to walk my dog, Betty. What I find this particular evening is anything but typical as instead of a few homeless guys sleeping on benches and fellow dog walkers, I...
Chevron Storytelling Uses Purposeful Immersive Experiences to Engage Stakeholders
By Lisa Peyton, originally published on Marketingland.com Frozen in place, alert and quietly breathing the eight-foot Perentie lizard sizes me up. The only discernible movement is an opaque eyelid gliding over a dark reptilian gaze. I don’t THINK it will eat me for...
Empathy, Embodiment and Empowerment in VR: Augmented World Expo 2018 – Here I Come!
Coming off the heels of moderating an extremely engaging VR panel at the Immersed Conference in Portland, I'm excited to be covering a similar topic at Augmented World Expo this year. May 21st I'll be taking the stage with several VR colleagues to discuss how VR and...
VR can already help people heal — and it’s just the beginning
By Lisa Peyton, originally published on Venturebeat.com Fran gracefully glides around the grand ballroom, sparkling pink ball gown flowing at her heals and the firm grip of her son’s arm around her waist. They are surrounded by friends and family as they elegantly...
Immersed Conference Spotlight: VR Artist, Stephanie Mendoza
Next week, I'm thrilled to be attending the Immersed Conference in Portland, Oregon. The conference is a two day event focused on immersive technologies like VR and AR and how they are impacting the world around us. I'll be moderating a panel discussion on empathy,...
VR My Valentine: The technological evolution of love, connection, and intimacy
By Lisa Peyton, originally published on Venturebeat.com Connection is difficult. With more distractions, demands on our time, and mediated communications like texting and social media, making time for intimacy and love can be challenging. Holidays such as Valentine’s...
VR Transforms Health Care: 3D human model coming to a school near you
By Lisa Peyton, originally published on Venturebeat.com Above: SimVis' 3D VR modeling of the human head and neck. Surrounded by darkness, the looming 20 foot skull is so close I can touch it. With the click of a mouse, the 3D model of the human head and neck pivots...
Power couple: Mixed reality will help businesses cash in on both AR and VR
By Lisa Peyton, , originally published on Venturebeat.com Historically, VR and AR have been seen as two separate technologies both having unique case uses. VR has been embraced by gaming enthusiasts as a way to make their gameplay more immersive and relies on a...
The Future of VR: Top 10 Commercial VR, AR and MR Predictions from the Experts at #VRWorld 2017
By Lisa Peyton, originally published on Intel Business Last week I was fortunate enough to be part of VR World in London. I was extremely impressed with the brands and businesses that attended and the continuing advancements in the commercial VR sector. Businesses are...
Virtual Reality for Business: According to experts, business implications for commercial VR and AR broadens
By Lisa Peyton, originally published on Intel Business I’ve been interested in the business uses of immersive technologies for over a decade. I’m NOT embarrassed to admit that I ran a global publication, ‘SLentrepreneur’, dedicated to the virtual world of Second Life....
VR’s Breakthrough Moment: What Will it Take?
By Lisa Peyton, originally published on iQ In just a couple of decades, virtual reality has moved beyond science fiction to become a very real part of people’s lives. Experts describe advances setting the stage for VR to go mainstream. Surrounded by clear blue water,...
Intel’s VP of Business Client Platforms, Tom Garrison, Helps IT Leaders Drive Digital Change and Improve ROI
Originally published on IT Peer Network I have to admit, I’m fairly new to Intel’s business client team. Most of my Intel colleagues have held their jobs for well over a decade, making them an invaluable resource as I try to learn as much as I can about how Intel...
Peyton’s Immersion Grid: A model to compare immersive media experiences
What causes immersion? As the digital revolution rages on, technology has been both blamed and lauded for capturing more and more of our attention. We have been given the tools to tell stories in new and exciting ways, access to data that has never been available...
Power2 LeaderLab: Building Your Executive Presence Online
I was recently asked to present at Power2 Leaderlab's Happy Hour of Power in Portland, OR. The group wanted information on how to extend their leadership qualities online and use social media to expand their network. Here's my presentation, enjoy! About Power2...
#AWE2015: News and Notables from Augmented World Expo 2015 Day 1
Flying into San Jose EARLY Monday morning, I was filled with excitement. What cutting-edge technologies would I discover? Who would I meet that was doing cool immersive stuff? What virtual reality and augmented reality gear would I get to TRY out? Day 1 of the...
Living and Learning: Potential of immersive technologies in education
Advances in digital technology and communications are radically changing the way we live. Can they change the way we learn? YES! One of the areas digital technology has the potential to make the biggest impact is education. I've been a teacher for over a decade and...
#AR Augmented Reality or Augmented Brands?
Augmented Reality or AR is the process adding a digital layer over our real world environment with the hopes of adding value to the experience. During my journey researching some AR projects, I was impacted by two very different areas of exploration. The first...
User Generated Content and #VR: A VIRTUAL world experiment in Second Life
In the final chapters of his book, Convergence Culture, Jenkins (2006) outlines the characteristics of a paradigm shift to a 'participatory culture'. He cites many examples of the tensions that are arising between the old mass media and the new media revolution. The...
Engagement and Learning Styles: SuperHero strategies to engage both online and off
Today's teachers are finding it increasingly challenging to engage students. Considering the unique learning styles of our students and catering teaching techniques to support these styles can improve student performance (Dunn, R., Beaudry, J.S. & Klavas, A.,...