The leaderboard champion lost my bake-off. by Lisa Peyton, full-time faculty at the University of Oregon School of Journalism and Communication, AI marketing practitioner, and Forbes contributor Last Wednesday, I watched a virtual room of marketers build AI buyer personas live, using a custom Claude Skill I handed them at the start of my workshop….
by Lisa Peyton, full-time faculty at the University of Oregon School of Journalism and Communication, AI marketing practitioner, and Forbes contributor This week, my students presented their situational analyses for our campaigns client. Each group was asked to include an AI Disclosure and Transparency slide that provided information on how they used AI: which platforms,…
By Lisa Peyton and her team of AI super heroes If you create social graphics, carousel covers, or quote cards, one question matters fast: which AI image tool actually gets the text right? I recently ran a simple head-to-head test comparing Ideogram and Nano Banana Pro on one of the hardest image-generation tasks for content…
By Lisa Peyton and her team of AI superheroes If you’re managing social media in 2026, you’re not short on AI tools — you’re drowning in them. New models drop every few weeks, pricing tiers shift constantly, and every platform claims to be “the best.” So which tools actually deserve a spot in your workflow?…
By Lisa Peyton and her team of AI Super Heroes A Comparative Analysis for Content Marketers Models tested: Claude Sonnet 4.5 | Claude Sonnet 4.6 | Claude Opus 4.6 Task: Generate infographic concepts for a B2B edtech client presenting at an industry conference The Quick Scorecard Criteria Sonnet 4.5 Sonnet 4.6 Opus 4.6 Concepts generated…
by Lisa Peyton and her team of AI superheroes A Special Opportunity for My Network As someone in my professional network, whether you’re a past student, colleague, or partner, you know the transformative power of mastering AI for content marketing. Now, I’m excited to offer you an exclusive opportunity to both help others discover this…
By Lisa Peyton and her team of AI superheroes Every week-day morning, I start my day the same way: green tea in hand, laptop open, and a cheerful “Good morning, Claude!” typed into my chat window. Claude has become my indispensable work companion – the brilliant and judgement free workhorse who never complains about my…
By Lisa Peyton and her team of AI superheroes 58% of consumers have replaced traditional search engines with generative AI tools for product and service recommendations. But here’s the problem: Your AI sounds exactly like everyone else’s AI. That’s because it doesn’t actually understand your brand—it’s just scraping outdated web data. Model Context Protocol changes…
By Lisa Peyton and her team of AI superheroes Listen to this Playbook: Google NotebookLM Podcast A groundbreaking 2025 research paper, “A Survey of Context Engineering for Large Language Models,” analyzed over 1,400 studies to define the next frontier of AI interaction. Its fundamental conclusion is that the performance of Large Language Models is determined…
By Lisa Peyton and her team of AI superheroes Listen, I get it. You just watched ChatGPT Agent do something mind-blowing – maybe it analyzed your competitor’s content strategy while simultaneously creating a slide deck about it. And now you’re thinking, “This changes everything!” You’re right. It does. But before you hand over your Gmail…
By Lisa Peyton and her team of AI superheroes Picture this: You’re staring at your content calendar, knowing you need to create a comprehensive strategy for that new AI workshop offering. Your team is stretched thin, deadlines are looming, and you’re wondering if those shiny new AI marketing agents everyone’s talking about could actually help,…
By Lisa Peyton and her team of AI superheroes As content marketers adopt AI tools like ChatGPT, Claude, and Midjourney to do more with less, one thing is becoming unavoidable: regulations are catching up. Whether you’re producing blog posts, videos, or ad campaigns with AI, the rules around what you can and can’t do are…