Social media conference Social Fresh has blown through Portland and is now headed for St. Louis. The Portland event brought in an impressive line-up of speakers presenting on everything from social media for non-profits to corporate blogging to monitoring and analytics. Below are just some of the highlights from a day packed with social media strategies, sound bites and swag:

Bonfire’s Pre-Conference Party A Hit!

The boys at West Cafe know how to throw a party and Sunday night’s pre-conference bash was no exception. TMMPDX and Bonfire teamed up to ensure there was good music, strong drinks and savory snacks. But no social media party would be complete without inviting Twitter to the party. The Social Fresh Twitter stream was projected for all to see, which was a definite crowd-pleaser. Several guests were thrilled to see their own tweets and avatars on display and enjoyed reading all the tweets from attendees and non-attendees alike.

Social Fresh Speaker Bryan Rhoads and his pal, Tom Bennett.

The TMMPDX angels managed to snag quite a few photos and video interviews, including conversations with conference speakers Amber Naslund and Portland’s own Bryan Rhoads. All videos from that evening can be viewed on the TMMPDX YouTube channel.

Early Morning and a Long Day

The conference kicked-off with registration at 7am, breakfast at 7:30 and comments from Social Fresh founder Jason Keath at 8:30. The conference was packed with volunteers helping the registration process go smoothly for most attendees.

Event and media sponsors were located in the lobby and included Radian6, Blue Sky Factory and TMMPDX. The girls at Thoroughly Modern Marketing and Bonfire Social Media President Ryan Lewis begin_of_the_skype_highlighting end_of_the_skype_highlighting set-up a social media report desk. The table featured the Twitter stream of the day’s tweets projected behind the table along with a monitor displaying conference images and videos.

Lucky HD Flip winner Philip Mandel

TMMPDX gave away a HD Flip video camera to lucky attendee Philip Mandel along with a Top Tweeter award going to the best live-tweeter of the day – Lindsay Griffiths.

The day was filled with several compelling presentations and talented speakers. @Skydiver aka Peter Shankman, the creator of helpareporterout.com, delivered a well-crafted and entertaining keynote. He outlined his top four rules for success along with several anecdotes demonstrating his points. His rules include:

BE TRANSPARENT

BE RELEVANT

BE BRIEF

BE TOP OF MIND

A few other tips gleaned from his presentation included finding a better solution to a situation instead of always using the most obvious one and preparing to succeed. The conference was buzzing about a gadget that he was selling called a Poken. Billed as ‘Your Social Business Card,’ the Pokens were selling like hotcakes.

Another highlight was the presentation by Amber Naslund entitled ‘Social Media from the Trenches.’ She started out by asking the audience what they wanted her to cover and then molded her talking points around the audience responses. Her style projected no-nonsense practical advice for those of us looking to boost business and sales with social media. She provided links to some great information and claimed the links were really all that was needed to get started in the right direction. So here they are:

http://delicious.com/ambernaslund/casestudies
http://delicious.com/ambernaslund/sofreshportland

There were several other stand-out speakers, panels and conversations. In fact, there were too many to list here. However, if you’re looking for a true highlights reel just scroll through the #sofresh PDX Twitter stream – most of the juicy stuff will be in there.

The conference wound down late in the day with a networking event in the Doubletree hotel lobby. It was time for most of us to ponder how to implement the day’s insights into our social media activities on Tuesday morning.

TMMPDX and Bonfire Social Media would like to thank all of those that attended the pre-conference party and stopped by our table the day of the conference. It was a pleasure meeting you all and we look forward to continued conversations.

http://delicious.com/ambernaslund/casestudies