Are You Ready for Your AI Double?

Are You Ready for Your AI Double?

Originally published on Linkedin

A few weeks ago I had a panic attack brought on by a sort-of existential crisis. It’s the first time, maybe ever, that I was so flooded with excitement (and anxiety) over advances in technology, that I needed to hit pause.

After discovering inspiring new, AI technology at AWE‘s Augmented World Expo (as I often do), I was obsessively working at all hours on an AI-enabled, 3D companion modeled after an old flame. (*See my comments on the disappointing virtual companion platform, Kupid.ai, below on WHY I needed to build it myself.)

A Modern Day Frankenstein

The project started innocently enough, I was trying to create a living persona based upon someone I knew, and they were the first person that jumped into my head. Fast forward several minutes and iterations later, and I had a VERY lifelike, 3D, talking character that looked like them, sounded like them, and almost verbatim said things that they had said, or things I wished they had said.  

The fact that I created this Frankenstein with zero coding knowledge sent me into my panic attack as I realized the implications this would have on the world around me. So, I got up from my computer and took my dog for a walk by the river, which is what I always do when faced with overwhelming anxiety.

AI Doubles Already In Action

AI versions of real people are ALREADY a thing but it’s never been THIS easy to build one. If you watched the season opener of Black Mirror, then you already understand the dark implications of a world where it’s possible to make AI-driven, lifelike versions of real-people and celebrities. Currently these types of AI doubles are reserved for the rich and famous but eventually this technology will trickle down to all of us, like it or not.

A Moment of Zen

Perhaps you can relate to my story of both AI infatuation and AI anxiety, as technology is rapidly reshaping both our personal and professional environments like a runaway train.

While we may not be able to control our external environments, we can take a pause and reflect on how we will internally navigate these changes and challenges. External experiences can be a powerful tool to better understand ourselves and help us find ways to manage fear, anxiety, and other uncomfortable emotions.

And while I WAS overwhelmed and likely will be again, my nature walk allowed me to reflect on some of the positive trends coming out of this AI revolution. You can get the deeper dive in the full post, Top 5 XR and AI marketing trends in 2023′ over on MarTech but here’s the spoiler:

#5) Scaling XR experiences enabled by immersive ad units, a BIG thanks to Joe WardDebbie Sorich and the entire team at Undertone for crafting these innovative ad units!

#4) Hardware transcends the headset slump – AR or rather mixed reality glasses ARE coming.

#3) 3D content made simple, with creative teams like the folks EyeJack helping to empower artists with 3D.

#2) Coming soon — an AI version of you! Companies like Doppl.ai are building them as I type this. Yeah, I’m going old school and actually writing my own copy, how primitive.

#1) There will be an AI for that!!! (Insert rimshot here, ‘da dum tss’)

Hopefully some humor and good old-fashioned community can help us navigate the challenges ahead. I’m here for all of it…and for you. ❤

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Hope, fear, and AI

The Verge polled 2,000 people about how they’re using AI, what they want it to do, and what scares them about it the most. For me the good news is (and maybe for all of us), I’m NOT alone with it comes to my mixed emotions on this ever-expanding disruptor and most are in favor of regulations.

A few other key stats:

  • ChatGPT is the most well-known AI tool
  • AI use is dominated by Millennials and Gen Z (In other words, ALL of my students.)
  • Most people thought AD did a better job than they could have
  • Most people are having reactions similar to mine, feeling BOTH excited and anxious
  • 51% of American’s believe that AI will become sentient or ‘conscious’ – (WOWZA! I’m not alone in my wild predictions on AI doubles and companions either.) 

Monthly or Weekly: Cast your vote

I recently was in an awesome MarketingProfs webinar that advised sending out newsletters AT LEAST once per week, given the insane speed of changes impacting our industry. But I wanted to get your opinion – would you prefer I keep the current, monthly digest format or a shorter weekly version? Please cast your vote via my LinkedIn Poll. Thanks much!

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Join Our Next XR Pub Crawl August 25th at 12 noon PT

We’re taking July off to enjoy some much needed R&R and hope you’re doing the same. Our next live event will be the fourth Friday in August where we’ll be talking with the creators of the wildly successful and moving AR app to commemorate Breonna Taylor. This award winning activation is one of my all-time favorite AR experiences and I’m THRILLED to have the team from EyeJack join us to discuss the strategy behind it’s creation. Hope to see you there – simply, RSVP to the LinkedIn Invite.

Top Tools of the Month

Jasper.ai

Jasper is an AI tool trained to write original creative content like blog articles, social media posts, website copy, and other types of marketing content. They offer a free trial, so you can jump in and try it before you buy it. 

Cetra.com

If ‘content automation’ sounds scary, Celtra, is trying to position this as a marketing super power. They offer a suite of services that help marketers scale personalized and dynamic content like ad units, videos, and images. Their capabilities include a studio to easily create endless variations of your latest digital campaign assets like dynamic product ads, dynamic video units that can have unique overlays, graphic call-outs and end-cards and a recently addes AI assistant that helps you with the entire process. No pricing is listed – read expensive – and they require a demo for sign-up.

Rasa.io

Rasa.io takes email newsletters into the future with a platform that uses AI to help do everything from content creation to automated management to integrating with your favorite mail platform. They have a standard monthly subscription starting at $29 bucks per month. If I weren’t using LinkedIn for my newsletter, I would definitely check them out.

Toolhacker.com

A great directory of the latest and greatest AI apps featuring categories for marketing, event management, image generation, writing, video generation, productivity, B2B, and so much more! 

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Top Fool of the Month

Kupid.ai

Kupid AI positions itself as offering “virtual friends and companions to engage in personalized and deep conversations.” They offer different AI ‘soulmates’ characterized by various interests such as cooking, art, gaming, and nature. They are quick to point out that all of the companions are AI-generated and any resemblance to real people is incidental. Duh.

I’ve been on the hunt for the perfect virtual companion since Yahoo chat rooms were a thing, so I was eager to explore what Kupid had to offer. I was SO SO SO disappointed to discover that the creators of this platform seem to think soulmates only come in one variety – a beautiful woman under the age of 30. To be clear, I’m all for virtual companionship and it’s many forms from cybersex to online knitting forums. Frankly, I think it’s more ethical to ‘use’ an AI companion for sex than one powered by a real person. However, given today’s rainbow of identity and gender options, it’s extremely short-sighted to not bring some diversity into the mix. I provided this candid feedback via their website, we’ll see if they listen.

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June’s XR Pub Crawl On-Demand: Birthday bash in Spatial.io

I’m extremely grateful for all who joined me last month for my virtual birthday party! Thanks to Olivier Moingeon for the insightful presentation and fielding some tough questions. We discussed the latest trend of branded quests in platforms like Roblox and Spatial, how these quests are measured, and some strategic factors to consider.

Once we ate our vegetables, it was time for CAKE in the 3D spatial.io gallery I created for my NFT collection of AI flower fairy PFP’s (that’s short for profile pic, just in case your old like moi!). The site is still live, so if you missed the broadcast, you can jump in and explore.

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I’m working with Exclusible to get my flower fairy collection minted and ready to be claimed by friends of the XR Pub Crawl. Stay tuned for more details on that and one of these haunting portraits can be yours.

XR/AI Marketing News

L’ Occitane takes customers to Provence – via metaverse

L’Occitane isn’t the first to use the Emperia platform to combine the metaverse with a retail shopping experience. I recently visited the Tatcha activation where I chatted with a Zon monk on the benefits of forest bathing and took a stroll through a breathtaking old-growth forest. You can learn more about these projects and others on Emperia’s website.

Sarah Silverman Sues OpenAI And Meta Over Copyright Infringement

Article summary: it’s complicated. The Forbes post provides details on several pending lawsuits. These legal ramifications will likely not be ironed out for years to come, making enterprise and large businesses shy to use AI technology for content generation. 

We tried Threads, Meta’s new Twitter rival. Here’s what happened

Yeah, Threads happened this month. This post on the Guardian provides some fresh perspective from our UK counterparts. One challenge with the platform is that it’s not available in the EU due to privacy concerns. That doesn’t make it optimal for communicating with my global tech geek network, many of whom live in Germany and France. Probably not optimal for global brands either. 

Adobe indemnity clause designed to ease enterprise fears about AI-generated art

If the above legal issues has your legal team preventing you from using AI, Adobe Firefly might be the solution you’re looking for. They train their models only on images they own the rights to and thereby pass that safety onto their customers. 

More XR/AI News:

LinkedIn Launches Live Test of Generative AI Posts

11 AI Video Generators to Use in 2023

NVIDIA CEO: Creators Will Be ‘Supercharged’ by Generative AI

Roblox Opens Immersive Ad Partner Programme at Cannes Lions

Luxury Giant LVMH Strikes Deals with Epic Games and Apple for Creative Transformation

Follow Me on LinkedIn

Before I go, I want to encourage you to follow me on LinkedIn and to reach out with any suggested topics for future XR Pub Crawls and newsletters.

If you haven’t already, please vote on your preferred cadence of this newsletter and stay tuned for the verdict. I hope to ‘see’ you all in August for the pub crawl, until then, take many pauses and be kind to yourself and others.

Immersive Virtual Event Technology: Why 3D?

Immersive Virtual Event Technology: Why 3D?

By Lisa Peyton, originally published on Venturebeat.com

I love events and have spent the last several years traveling to support and speak at many different industry events.  At their core, they’re all about creating memorable experiences and bringing together communities to learn, network, and build relationships.

Over the last few months, with work-from-home orders preventing in-person collaboration, we’re all more hungry for connection than ever. Webinar attendance has spiked around the globe, and systems have crashed trying to handle the throngs of online attendees to first-time virtual events.

With so many events going virtual and Zoom fatigue becoming the norm, we’re now seeing event organizers push past traditional 2D platforms such as On24, Microsoft Teams and Zoom in an effort to provide fuller immersion and engagement. The tools they’re using fit into two categories. I call them 2.5D and 3D.

The 2.5D platforms provide interfaces that mimic real-world environments complete with stock people or avatars. They are a step above the Zoom’s of the world but ultimately fail to pay off the promise of an immersive environment. They aren’t avatar driven and are simply a more interesting looking skin for 2D content. Some examples of these types of platforms include vFairs and MeetYoo.

Surprisingly, these platforms tend to be more expensive than the newer, 3D platforms that are currently emerging within the virtual event software space. vFairs starts at $8K per event and goes up from there, and many 2D and 2.5D platforms don’t offer “one and done” pricing; instead you need to enter into an annual contract in the tens of thousands of dollars.

Above: This vFairs screenshot is an example of 2.5D, a static, representation of a 3D space that houses 2D content. It provides no mobility, avatar control or other 3D functionality.

Not your mother’s 3D

3D platforms on the other hand, offer true immersive spaces. They are created from 3D building blocks and allow for free movement within a virtual space. You can access many of these platforms not just with a VR headset but also via multiple devices, including smartphones and laptops, allowing for differing levels of immersion within the same event or experience. This helps make your virtual event strategy future-proof as more and more users move toward VR solutions for at-home work and productivity. 3D event platforms include MootUpBreakroomLearnBriteVirBELAEngageAltSpace, and a handful of others.

Most of these platforms offer a monthly subscription rate, instead of an annual contract, as they are eager to onboard users. Breakroom’s monthly rate starts at $500 for 50 seats and increases based on the number of attendees. VirBELA offers an entire virtual campus that can accommodate 25,000 or more users starting at $2,500 per month. LearnBrite offers subscriptions starting at $99 per month that are VR ready and include voice and video conferencing and a full library of 3D assets, no coding required.

Above: The Opal Group is hosting a series of Data Analytics events in the 3D event space, MootUp. The events are fully integrated with Zoom and accessible via smartphone, laptop or any VR device on the market.

3D gaining momentum

By all reports, these up and coming 3D virtual event platforms have seen a sizable increase in demand since the outbreak of COVID-19. According to Alex Howland, President and Co-founder of VirBELA, the platform “has seen more than a 653% increase in virtual events and 12x increase in monthly active users.” The CEOs of MootUp, LearnBrite, and Breakroom also say they’ve experienced at least a 100% increase in demand since March.

VirBELA recently hosted the Laval Virtual World annual event on its platform, registering over 11,000 attendees from 150 nations and featuring six simultaneous session tracks with over 3,000 meetings. (See video of the experience above.) These numbers dispel the myth that VR-ready 3D virtual events can only support a small number of users. In fact, these newer 3D platforms are cloud-native, as opposed to some long-standing enterprise tech companies that still house everything on-prem. Relying on cloud giants like AWS and Google Cloud means scaling is “not an issue,” according to Breakroom CEO, Rohan Freeman. The ability to scale has gotten quite a bit of attention since the SAP’s system crashed during its virtual annual customer event last month. According to Freeman, his 3D platform recently supported millions of concurrent users during a national TV campaign rolled out across India.

3D makes memorable experiences

So why 3D? It’s all about creating those memorable experiences. Recent research has shown that users in virtual and 3D environments have improved learning outcomes and increased memory retention due to spatial presence. Embodying an avatar and engaging in a 3D world ignites areas of the brain typically reserved for physical encounters. It also allows for more self-expression through the ability to customize and animate avatars and peer-to-peer interaction.

If you are trying to recreate the benefits of in-person networking and create 1:1 connection during your virtual event, then 3D is a great option. I hosted a virtual “end-of-term” party for my University of Oregon students in LearnBrite as a small consolation for not being allowed to meet in-person. The event was a huge success, with students sitting around a virtual fire pit, enjoying virtual champagne and chatting well past the event had technically ended.

These spaces can be decked out with pre-built or custom 3D content. No need to meet in a standard office when you can meet virtually by a stream, on a beach, or even on the surface of Mars. 3D platforms are also offering integrations with the standard 2D event platforms. LearnBrite and MootUp are Zoom clients, allowing speakers to login and present in Zoom while the presentation seamlessly livestreams into the 3D environment. I recently attended a full-day, Data and Analytics Summit where a dozen back-to-back speakers seamlessly presented their slides and webcam from Zoom into a full, 3D auditorium.

You can also import and share product specific, 3D content. Complex machinery, consumer electronics, automotive, and other models can be imported into the 3D virtual space allowing for remote collaboration and discussion. With no more show floors housing the latest physical product, 3D event spaces are a real alternative allowing customers to interact with a product at home.

Above: Dell’s Virtual Reality Classroom of the Future experience allowed potential customers to engage with 3D models of their products within a virtual classroom.

Headset vs. no headset

While each 3D event platform has varying levels of support across multiple devices, most do boast support for VR headsets. The number of users accessing these platforms via a headset are small at the moment, but it remains an important point of differentiation from the 2.5D and 2D event platforms that don’t offer any VR support.

Above: Breakroom initially developed low-poly objects, pictured above, that could load across almost any PC, smartphone or tablet. They are now in the process of updating their graphics, pictured below, as bandwidth and streaming capabilities have improved.

For most virtual events, consuming the 3D, avatar-driven environment on a 2D device like a laptop or tablet, may be preferable, as VR headsets can be heavy, cumbersome, and too uncomfortable to wear for hours at a time. There needs to be an extremely compelling reason to use a VR or MR headset, like collaborating on 3D content or watching a 360-degree film or livestream.

Platforms like MootUp, LearnBrite, and Breakroom have been designed specifically with accessibility in mind and support a wide array of devices. Social VR platforms like AltSpaceVR and Engage were built for VR headsets and offer a more robust, VR-first experience, with limited capabilities on laptops and smartphones. Understanding the needs of your audience and how they plan on accessing the event is an essential first step to choosing the right 3D event platform.

A call for creativity

With Zoom fatigue setting in, now is the time to innovate and think creatively about building customer-centric, memorable virtual experiences. The tools and technology are only limited by our lack of imagination and fear of trying something new. Be bold. Be part of the XR revolution. There’s no turning back.

Building Immersive Fashion and Retail Experiences that Don’t Suck

Building Immersive Fashion and Retail Experiences that Don’t Suck

It’s your typical overcast Saturday in downtown Portland, Oregon, and I’m heading out to the park to walk my dog, Betty. What I find this particular evening is anything but typical as instead of a few homeless guys sleeping on benches and fellow dog walkers, I encounter hundreds of people of all ages walking through the south park blocks. Their excitement was infectious, and I was delighted to see so many Portlander’s enjoying one of the cities most prized resources. But what made this Saturday different from every other and why had this happy mob descended on my neighborhood?

As I took a closer look, I noticed that everyone was engaging with their phones, some even had two, three, up to four different phones. I had to learn more about what was going on and if my suspicions were true that this was some sort of online community. My thoughts immediately went to Pokémon Go, but wasn’t that a thing of the past and had that game appealed to such a cross-section of the population? There were families, young children, groups of teens, adults – some solo but the majority were traveling in packs. I stopped one group who were kind enough to answer my newbie questions and learned this was indeed a Pokémon Go Community Day. A special global event that features rare Pokémon and other in-game goodies during a dedicated window of time. According to Wikipedia, Pokémon Go has accrued over a billion downloads worldwide and has 147 million monthly active users.

So how does this story relate to immersive retail and fashion? Good question! Love or hate Pokémon Go, there’s no denying that it is the most broadly used immersive app to date. The secret sauce its creator, Niantic, has cooked up is chock full of lessons for all of us looking to leverage immersive technologies to build brand experiences and ultimately sell more stuff. Let’s dive a bit deeper into how brand marketers can build effective fashion and retail experiences using immersive technology.

1. It needs to be social

The most successful digital disruptors over the last few years have one thing in common, they build social into their DNA. Recent examples include Pokémon Go and Peloton,  who has grown a $4 billion dollar business by replicating the community of an actual fitness class at home.  A great example of this within the fashion industry is China’s Tmall. This shopping app has leveraged immersive technology to provide their online audiences access to VIP events such as the hugely popular “See Now, Buy Now” event last year.

This “retail-as-entertainment” event is part of Alibaba’s Singles Day shopping event and featured big-name designers, celebrities, musical productions and much more all filmed live in front of a select VIP audience. The live-stream was broadcast across both immersive and 2D channels to over 57 million viewers and included a streamlined ‘see now, buy now’ app that allowed viewers to buy the products they saw on the runway instantly. The show also offered a “Play Now” feature that allowed the viewers to rank the outfits in real-time, creating an instant trend report and sending feedback to the designers. According to Sean Lane, immersive retail specialist and Technology Principal at digital studio Point B, the Singles Day event “had over 8 million users make purchases using their VR headsets. They have also been very successful with Tmall VR experiences with users watching fashion shows on the runway and leveraging the ‘purchase now’ feature.”

2. Provide value to the customer

What differentiates a good immersive experience from another is the value it offers to the user. To pay off the hassle of either strapping on a VR headset or downloading an AR app, the user must gain substantial value from the result. There are several ways that innovative brands are both meeting their business objectives while meeting the needs of customers. Immersive technology is an amazing way to take users to places they otherwise wouldn’t be able to go. Providing customers something they want and can’t get anywhere else is a good formula for success. One B2B fashion app based in Paris, Change of Paradigm, offers designers and brands the ability to do just that. Their high-quality, 3D models of luxury brand apparel are the best I’ve seen. If I were a clothing designer, I would want its Paris studio director, Franck Audrain, to create the digital version. A fashion designer in his own right, Audrain has spent years in the technology industry and meticulously mimics the most complicated garments in 3D. His team can create a hyper-realistic version of an already exiting garment or build a digital proto-type of a garment that only exists in the imagination of its designer.

This recent AR experience at Paris department store, Bon Marché, shows the detail captured in Change of Paradigm’s 3D fashion technology.

The company has a proprietary technology that digitally duplicates each fabric to realistically depict how the garment will flow when moving through space. This attention to detail and the fact that they can output the 3D assets across multiple channels such as web, VR and mobile AR make their offering compelling to luxury brands.

They are working on a virtual try-on experience that will rival anything we’ve seen to date but this is still several years away. According to founder Henri Mura, “currently effective immersive experiences for trying on apparel is limited to jewelry, accessories and footwear. For clothing, if you want to go beyond a simple 2D overlay, you really need to understand how the material will fit a customer’s unique shape in 3D and then represent that in the immersive environment. We’re working on a solution, but it has to be perfect to provide true value.”

Other ways brands can provide value to shoppers can include something as simple as easing friction along the path to purchase, such as the ‘See Now, Buy Now’ feature in the Tmall VR shopping app or creating a memorable experience. Macy’s successfully used virtual reality to allow Chinese shoppers the rare opportunity to visit their flagship store in New York without having to leave China. Ensuring that the immersive journey is as intuitive and seamless as possible is an important part of the recipe for success. Many U.S. brands are still struggling on that front as immersive experiences often require unique downloads and a series of user actions before accessing the experience. Puma’s recent launch of an AR shoe is an example where the user needs to download a stand-alone app that can recognize the shoe to use special decorative filters similar to SnapChat’s lens feature. I’m not so sure I would find that valuable.

3. Leverage the right immersive technology for the job

Before building any immersive experience, it’s essential to understand your objectives, your audience and the technologies at your disposal for bringing your vision to life. There are still quite a few challenges to consider when building an immersive experience and striking the right balance between quality and scale is essential. Are you trying to reach a high-stakes, niche audience like the 1% who can afford luxury items or anyone who has access to a smartphone? Is your marketing objective strictly to sell more product or are you looking to build a connection with your audience? These types of questions need to be clearly defined before getting started so that you can determine the best flavor of immersive – Augmented Reality, Virtual Reality or Mixed Reality – for the job.

There have been several AR, retail experiences that have been dumbed-down for mobile to scale with not so great results leading to posts like this one dismissing the value of immersive retail technology.

Immersive retail specialist, Sean Lane, breaks it down this way: “I think latency, ease of use and accessibility are still impeding factors to adoption. I have seen Virtual Reality gain limited adoption inside brands, mostly for HR onboarding, marketing and training. I have built a few pilots testing VR internally for training, planning, global development and the like. While the experiences are good, they are not good enough. Many people still get motion sickness and the graphics are not realistic enough. Interoperability with other platforms is not seamless. However, I still believe there are times when VR is the right tool for the job. When you want to have complete control over an experience and direct the process, then VR enables a brand to do that. I think that Augmented Reality and Mixed Reality have a greater chance of widespread adoption in enterprise and retail.”

Where to start?

There are several resources available for fashion brands looking to leverage immersive technology. Hiring a specialist or creative agency to build a strategy isn’t always an option but a great first step if the budget is available. Other less costly resources include publications like Medium, which hosts a community of immersive professionals sharing insights, and marketing sites like MarketingLand.com. One specific community of brands looking to solve some of the issues surrounding 3D technologies for apparel and footwear is the 3DRC (3D Retail Coalition), which is made up of brands, technologists and educators.

The best and most important advice I can you leave you with comes from Lane, who wisely proclaims: “The biggest win for any of these technologies is to ensure the use is authentic to your brand and not forced. When immersive is used to create real experiences that enhance consumer interaction with your brand or to build brand loyalty or connection, THIS will lead to better results.”

Chevron Storytelling Uses Purposeful Immersive Experiences to Engage Stakeholders

Chevron Storytelling Uses Purposeful Immersive Experiences to Engage Stakeholders

By Lisa Peyton, originally published on Marketingland.com

Frozen in place, alert and quietly breathing the eight-foot Perentie lizard sizes me up. The only discernible movement is an opaque eyelid gliding over a dark reptilian gaze. I don’t THINK it will eat me for breakfast. Suddenly it’s long, forked tongue darts out into the air just barely missing my nose, as the lizard loses interest and looks for his breakfast elsewhere. The Perentie is one of the largest lizards in the world and can only be found on a remote Island, off the Pilbara coast of Western Australia.

However, instead of requiring the 20-hour flight from the US, I was able to experience this beautiful creature in my own backyard with the help of augmented reality.

Chevron’s AR experience featured 3D, animated creatures native to Barrow Island, like the Perentie lizard.

The Perentie lizard along with two other rare and wondrous creatures, the Euro or Wallaroo and the Flatback Turtle, was part of Chevron’s latest immersive augmented reality experience that launched at the 27th World Gas Conference in Washington, D.C. The goal was to share details on Chevron’s Gorgon Project, a new and technologically-advanced liquefied natural gas (LNG) plant located on Barrow Island, a Class A Nature Reserve. According to Tina Robison, Senior Advisor for Policy, Government and Public Affairs at Chevron, the biggest reason they decided to use AR was to make the impossible possible. “There will never be an opportunity to bring people to Barrow Island and show them what we do there or the priority we place on protecting this nature reserve. So we brought Barrow Island to D.C.”

For full story go to https://marketingland.com/chevron-storytelling-uses-purposeful-immersive-experiences-to-engage-stakeholders.

Empathy, Embodiment and Empowerment in VR: Augmented World Expo 2018 – Here I Come!

Empathy, Embodiment and Empowerment in VR: Augmented World Expo 2018 – Here I Come!

Coming off the heels of moderating an extremely engaging VR panel at the Immersed Conference in Portland, I’m excited to be covering a similar topic at Augmented World Expo this year.

May 21st I’ll be taking the stage with several VR colleagues to discuss how VR and immersive technology is providing positive psychological benefits. The panel discussion, entitled ‘A New Reality: Empathy, Embodiment and Empowerment in VR’ will highlight the latest work and research being done in this emerging field.

The panelists will include Donna Davis, Director of the Strategic Communication Master’s program at University of Oregon, Dr. Pam Rutledge, Director of the Media Psychology Research Center, Jerri Lynn Hogg, Director of Fielding Universities Media Psychology department and Robinne Burell, Chief Product Officer at Redlight Mobile Innovation.

AWE 2018 will feature hundreds of expert speakers and sessions featuring the latest developments in the AR and VR space. The two day event runs May 20th, 21st and 22nd and tickets are still available.

If you are planning on attending the event, please be sure to stop by my session, Thursday at 4pm and say ‘Hey’. I’d love to meet you!

VR can already help people heal — and it’s just the beginning

VR can already help people heal — and it’s just the beginning

By Lisa Peyton, originally published on Venturebeat.com 

Fran gracefully glides around the grand ballroom, sparkling pink ball gown flowing at her heals and the firm grip of her son’s arm around her waist. They are surrounded by friends and family as they elegantly move around the room in perfect harmony, looking as though they must have practiced for hours. Fran is celebrating her 90th birthday in style, and although Parkinson’s disease has limited her mobility over the last decade, today technology is enabling the joy of movement she knew when she was 20.

“Memories are real. If you’re dancing in a ballroom in a virtual world or in a ballroom in Portland, Oregon — you were dancing in a ballroom. It was an experience,” Donna Z. Davis, Ph.D, the director of the strategic communications program at the University of Oregon. She witnessed the power of virtual environments to heal and help real people like Fran. “This is not about replacing, it is about augmenting. It’s technological augmentation in a way that provides for them beyond the capabilities of the physical world. So somebody without legs or with Parkinson’s can go dance. Someone who lives in isolation can have a social life.”

Power to heal

Davis has been working in the virtual reality space for over 10 years. The last three years her focus, through the support of a National Science Foundation grant, has been studying embodiment in VR spaces and the role that the body plays in shaping the mind. Her findings along with the results of several other studies indicate that there is a link between our physical selves and our digital selves, or avatars. What we see our bodies do on screen can positively impact what our bodies can do in the real world. Davis was first introduced to this phenomenon while working with Fran and her daughter, Barbie. As Fran enjoyed navigating her virtual world with ease, she began to have the confidence to do more physically demanding tasks in the physical world.

After meeting Fran and Barbie, Davis and her colleague, Tom Boellstorff at UC Irvine, were invited to join the newly formed virtual support group for others suffering from Parkinson’s. They have been meeting virtually for over seven years and Fran has developed a following of support group participants that refers to this healing power of virtual reality as “the Fran effect.”

Although Davis primarily works with the “ability diverse” or those who are challenged in both visible and invisible ways, she believes the benefits are not limited to this population. “How many of us are trapped inside a body or a place that doesn’t allow us to really live our lives in a way that we feel capable of? These technologies may open those doors in really exciting ways.”

Above: Donna Davis, far right, celebrates Fran’s 90th birthday with members of their virtual support group

New technologies, new opportunities

While much of her work over the last decade was done in a 3D environment on a 2D screen, Davis is pioneering therapeutic applications in the more immersive social 3D platforms like Sansar and High Fidelity. While this new medium provides increased immersion and freedom from physical limitations, it also provides additional accessibility challenges.  Currently these platforms don’t rely on text chat and instead use voice technology as the primary means of communication. This makes it difficult for someone with speech and hearing impairments to use the platform successfully. Hand controllers coupled with physical movement are also required to navigate these virtual spaces, which is impossible for those suffering from debilitating physical conditions. However, Davis and her research partner and cultural anthropologist, Tom Boellstorff, have been working with the teams developing these platforms to help ensure they support the needs of their users.

Above: Tom Boellstorff (center) and Cecii Zapien helps Cody with a headset and controllers in order to experience the 3D virtual world. They are accompanied by Linden Lab executive, Bjorn Laurin.

Image Credit: Draxtor Despres, ourdigitalselves.com

Davis and Boellstorff recently visited Linden Lab, Second Life’s creators, to try to co-opt these new immersive tools for the unique needs of their research population.  They were accompanied by Cody, a man who has suffered from severe physical challenges with cerebral palsy resulting from a tragic childhood accident. Cody can’t move his hands or arms which would typically render hand controllers useless, however Cody’s caregiver placed the ‘hand’ controller on Cody’s foot allowing him to experience, for the first time, his real body ‘moving’ his 3D avatar’s arms.

Caught on film as part of an upcoming documentary entitled “Our Digital Selves,” Cody’s joy of experiencing this type of movement was undeniable. The kicking movement required to move his avatar’s arms not only produced a feeling of joy, it is also a vital part of the work he does on a regular basis with this physical therapist.

Davis believes making something seen as a chore, such as physical therapy, a joyful experience can be a powerful motivator. “Immersive environments can help motivate patients to do painful or difficult physical therapy movements. Make it something that’s fun, make it joyful. How do you create an opportunity that gets people to go beyond themselves in healthy and supportive ways? Using the virtual world for physical therapy can help create that opportunity.”

Above: Donna Davis and Cody during their recent visit to Linden Lab.

Image Credit: Draxtor Despres, ourdigitalselves.com.

Additional research

Since Davis began her pioneering work almost a decade ago, there have been many additional studies linking virtual reality with healing outcomes and pain management. Several studies have focused on using virtual technologies to help with chronic pain and conditions such as ‘phantom limb pain’ often experienced by amputee patients. One such study determined that VR can “trick” the brain into believing the patient is using the limb in the virtual environment, thereby alleviating the sensory conflict of not having use of the limb in the real world. The increased sense of presence and immersion afforded by newer VR technologies can often be enough of a distraction to help patients manage painful conditions without the use of highly addictive pain medications. This fact has made some established medical institutions in the US slow to ratify the new methods for fear of alienating the powerful pharmaceutical lobby.

Commercial opportunities

Given the amount of new research showing the potential of VR to heal both emotional and physical conditions, it’s no surprise that many innovative VR companies not bound by traditional methods have stepped up to help find new solutions to old problems. One of the most successful applications is the use of VR to treat PTSD. Virtually Better, a company that Dr. Skip Rizzo and his team out of UCLA founded, developed a simulation that would re-create the conditions that Iraq war veterans experienced. “Virtual Iraq” proved successful, helping treat over 70 percent of PTSD sufferers, and that has now become a standard accepted treatment by the Anxiety and Depression Association of America. They also support applications of VR-based therapy for aerophobia, acrophobia, glossophobia, and substance abuse.

Another U.S.-based company, Firsthand, has developed a platform to help manage chronic and acute pain. The 3D immersive, game-like environment uses bio-feedback sensors to help patients regulate physical activities, like breathing, in order to calm the mind and promote mindfulness. Their website claims that “patients can use a technology solution for pain management with no pharmaceutical side effects.”

Physical and occupational therapy is another field that benefits from the advancements in VR technology. Companies like Mindmaze and VRHealth offer platforms that help practioners’ administer various types of VR physical therapy treatments. MindMotion, developed by Mindmaze, creates virtual environments therapists can customize for a patient’s preferences and needs. These virtual enhancements motivate them to be more consistent and get the most from their prescribed exercise programs. The platform also allows for real-time multisensory feedback, so patients can monitor their own performance.

There are also several companies building platforms to help therapists and counselors leverage these new technologies within their private practice. Limbixoffers clinicians a ‘plug and play’ VR therapy solution and Psious offers a monthly subscription package that includes VR therapy training, a platform enabling VR sessions with clients, marketing support and client session reporting.

What’s next?

We are just beginning to understand the true potential for immersive, VR environments to change how we think and feel. There are those who fear the negative implications of these hyper-real environments and worry they will replace the physical world. Davis sees the virtual world not as a replacement for the physical world but as an enhancement. “That’s the thing about our work that I love most, is that we’re forcing people to look at the positive potential for virtual reality — maybe not even as positive, but normative — as opposed to the dystopic narrative most commonly represented.”

Davis believes there is great potential for VR to help revolutionize the health care, retail and fitness industries but more importantly she is hopeful it will transform our values as a society. VR social spaces can help remove cultural, racial, gender and economic barriers that prejudice our interactions in the real world. “When do we start to value somebody’s mind and heart? I think in the VR space you begin to place a value on their mind and their heart rather than physical beauty because those are the things that are driving your interaction with that person.”